i think that social media presence/interaction has become so much of the norm that fans (especially much younger ones who really didn't grow up in or experience the era of celebs having more distance from their fans) are genuinely disappointed and even understandably confused when their fav doesn't really participate in that
it's really all they know so i can't blame them too much.
and it makes sense considering that people say normani kinda gives that old school "appear when i need yall to support and go back into hiding" tea. constant interaction has become part of the game these days - just as much as keeping up your appearance/image. it's now an expectation