Im hoping that they formulate a plan for this song.
I do believe they just threw the song out as a buzz w/ no plan which is 100% fine. The game now should be to make it seem as if this was the plan all along and kinda roll something out
Though the song doesnt need a feature @ all, I feel they should throw one on just to give the songs some legs and a new life at radio. Put Kendrick or J.Cole on it and sift to itunes and radio. She should just get a great glam squad and find a unknown video director and shoot on her own budget. If she can do this in a 3 week time frame, I say make it official.