Bran's project is making statements about mental health and adding a psa (feels more close to reality). If you want to release songs with words like Bipolar, Borderline, schizo, retarded (not just one song but multiple songs about different disorders) you really need to be careful. It is cool if you had a diagnosis but using it multiple times as a concept I don't know. She is making big statements so i think it is normal to have questions about this, it is not to attack Bran. I know she has good intentions. (I hope one day she could release a book so we could learn more about her journey.)
And I think a big problem when it comes to the vid is probably a Frank who doesn't really know how to find a good balance, the right tone. The Medusa braids were a nice detail to tell more without the obvious choices like a padded room. I wished they did more with that. You don't have to show a mental ward to show 'crazy', it is very literal. A missed opportunity imo. But anyways a lot of people seem to love the concept so i guess people don't take the video too serious.