Brandy Source

Seeing stuff like this doesn't get me excited or make me feel honored in some way

It ONLY makes me wonder if a black person getting paid behind them using our creativity/language to push their products . I actually love diving into marketing and studying/dissecting strategies and campaigns so I pay attention to this stuff .

I always mention this and how it bothers tf out of me but it's nice to see people in the comments sounding off on it too . It's offensive . Lazy , unimaginative and at the most even unethical . You CLEARLY didn't come up with this yourself , JOSH.

This is just one example (which is actually an April fools tea) but it served as a launching pad for a HUGE conversation I'm glad they're having.

Queen Kiara hit the nail on the head WITH receipts.

https://twitter.com/everythingcyd_/status/1510029340247003142?s=21&t=zAbLh2YXzPdG8eT6OlrImw

(https://uploadir.com/u/28hi4tqs)

(https://uploadir.com/u/vi20mnbl)


(https://uploadir.com/u/76fnzzgg)

whats supposed to hit different about this? this aint nothin new bvvccvv

woke twitter keeps my crying  :dead:

r they calling 4 a sprite boycott

It's so sad but something major has to be done to start monetizing from starting trends/phrases etc.

Quote from: ophelia_b on April 03, 2022, 08:31:24 AM
whats supposed to hit different about this? this aint nothin new bvvccvv

woke twitter keeps my crying  :dead:

r they calling 4 a sprite boycott

this is about MONEY .

at least for me. Not some "omg did u say the n word?" mess

Pay black people if you're using our lingo to SELL a product

There is real currency in effective , CATCHY marketing campaigns .

Show me the coins. I wanna see a Black mug benefiting from Black teas being used to push something.

Hope that makes sense. Personally I think it's a reasonable ask.

(https://media1.giphy.com/media/ZHvEU59xzvr1DK4iOg/200.gif)

Quote from: Big Barbie on April 03, 2022, 08:31:28 AM
It's so sad but something major has to be done to start monetizing from starting trends/phrases etc.

!!!!!

It's not fucking ok. It's theft .  And not only is it theft but it's theft from a community that is actually in dire need of more resources which definitely include coins .

Really not rocket science . If a lions share of the ads your company puts out is laden with black lingo , Ebonics, phrases and other mess ... simply appoint a black person to the head of marketing .

These big companies are all about pretending that they actually care about the blk community in this post- George Floyd era we are in. So implement this tea too

Hopefully they catch tf on soon and add this to their performative to-do list cuz it's super cringe. Show us the coins.

(https://media1.giphy.com/media/ZHvEU59xzvr1DK4iOg/200.gif)

so who should be getting paid? who would they make the check out to? who was the first person to  ever say it?  vvcccxx like, where are the logistics to support this call to action.

secondly, we all know black culture drives pop culture. everybody and they mama knows and uses "hits different" in 2022. this aint just marketing to black ppl anymore.

Quote from: ophelia_b on April 03, 2022, 09:24:55 AM
so who should be getting paid? who would they make the check out to?

QuoteReally not rocket science . If a lions share of the ads your company puts out is laden with black lingo , Ebonics, phrases and other mess ... simply appoint a black person to the head of marketing .

These big companies are all about pretending that they actually care about the blk community in this post- George Floyd era we are in. So implement this tea too

Hopefully they catch tf on soon and add this to their performative to-do list cuz it's super cringe. Show us the coins.

any other questions luv?

Quote from: preto é lindo 🇧🇷 on April 03, 2022, 09:25:50 AM

Quote from: ophelia_b on April 03, 2022, 09:24:55 AM
so who should be getting paid? who would they make the check out to?

QuoteReally not rocket science . If a lions share of the ads your company puts out is laden with black lingo , Ebonics, phrases and other mess ... simply appoint a black person to the head of marketing .

These big companies are all about pretending that they actually care about the blk community in this post- George Floyd era we are in. So implement this tea too

Hopefully they catch tf on soon and add this to their performative to-do list cuz it's super cringe. Show us the coins.

Quote from: ophelia_b on April 03, 2022, 09:24:55 AM
secondly, we all know black culture drives pop culture. everybody and they mama knows and uses "hits different" in 2022. this aint just marketing to black ppl anymore.

see, now i take the point thats quoted.

but THIS single example of an ad wit a phrase that literally everyone is using right NOW doesn't fit the bill.

this aint like them cringe mcdonalds commercials that were BLATANTLY targeting black folks only. those fall more in line with what yourr referring to than this.

Quote from: preto é lindo 🇧🇷 on April 03, 2022, 09:26:53 AM
any other questions luv?

pipe down fag, im trynna have a normal convo in here wit u tday

:overit:

no one's saying their goal is to market only to black people. lol wtf r u talking about
:uhh:

u were arguing a non-point but went back to quote it for emphasis? good job luv.
if anything some of the money they make from marketing to a huge pool of ALL races should simply be going a Black person - especially when it's clearly AAVE (African American Vernacular English) being used for the marketing campaign.

here's some words from a black person who's actually a brand strategist for a major company.
as in, she KNOWS the field. she knows BUSINESS. and she knows what she's looking at. and asking the right questions

https://www.campaignmonitor.com/blog/email-marketing/aave-aint-for-everybody/

Quote
Whether it's to ride the wave of relevancy or to directly catch the eye of the Black audience, as a consumer, the end goal remains unknown to me—but specifically as a Black consumer, the initial reaction to brands that don't already align with said culture is a major cringe.

"Who signed off on this?" Which is swiftly followed by, "Was not one Black employee asked to weigh in on this?" And with current data for brand marketing jobs showing only 6-7% are held by those who identify as Black, it's a fairly safe assumption that the latter answer is no.

This performative usage of AAVE or capitalization off of Black cultural moments is often merely seen as cringeworthy. But, at its worst, it can be viewed as inauthentic, disingenuous, and opportunistic—and can absolutely turn a consumer away.

say it loud.
not this filipina gor calling a spade wtf it is.

she calls out the mess and calls for the same SOLUTION i presented above. but black faces in those marketing positions if ur gonna use our language!

https://dbknews.com/2021/10/06/corporations-aave-profit-performative/

(https://uploadir.com/u/dk7q92n5)

QuoteSlay, purr, chile, periodt, finna — are all trendy slang words used in conversation. In an attempt to keep up with the ever-changing pop culture, corporations also use these slang words to market and promote their businesses in line with trends. However, behind the trend is a history of African American Vernacular English unlearned and overlooked. Current slang words aren't just trendy; they're culture.

Businesses should not market and promote with AAVE unless Black people are represented on the corporate level in a significant way. It is unfair and unethical for businesses to profit off of Black culture and become performative activists when they abuse members of the Black community in their services.

bitch that word she used sounds familiar..

Quote from: preto é lindo 🇧🇷Lazy , unimaginative and at the most even unethical .

yes it's personal, but it's also bad BUSINESS practices.

Black people need to start gatekeeping.

and these big corporations sitting around using black lingo and culture in their marketing makes me cringe tbh.

it's giving a see! we're cool! trendy! tea and feels disingenuous and late to me.

because you know it was a bunch of white people in a Teams meeting coming up with this mess.

Quote from: Nine on April 03, 2022, 10:25:27 AM
Black people need to start gatekeeping.

and these big corporations sitting around using black lingo and culture in their marketing makes me cringe tbh.

it's giving a see! we're cool! trendy! tea and feels disingenuous and late to me.

because you know it was a bunch of white people in a Teams meeting coming up with this mess.

right and not only it is cringe af but it's offensive

the marketing/advertising  equivalent of a white person walking up to you rolling their neck and acting like a black woman.

Quote from: preto é lindo 🇧🇷 on April 03, 2022, 08:37:21 AM

Quote from: ophelia_b on April 03, 2022, 08:31:24 AM
whats supposed to hit different about this? this aint nothin new bvvccvv

woke twitter keeps my crying  :dead:

r they calling 4 a sprite boycott

this is about MONEY .

at least for me. Not some "omg did u say the n word?" mess

Pay black people if you're using our lingo to SELL a product

There is real currency in effective , CATCHY marketing campaigns .

Show me the coins. I wanna see a Black mug benefiting from Black teas being used to push something.

Hope that makes sense. Personally I think it's a reasonable ask.

(https://media1.giphy.com/media/ZHvEU59xzvr1DK4iOg/200.gif)

SPEAK

(https://media1.giphy.com/media/ZHvEU59xzvr1DK4iOg/200.gif)

We need to start our own businesses and support each other - in order to start gate keeping.

Quote from: Rxxf on April 03, 2022, 10:33:58 AM
We need to start our own businesses and support each other - in order to start gate keeping.

i honestly think it needs to start with holding these big companies accountable .

that is actually a form of gatekeeping. as we build our own business. because the reality is that in america , white corporations are gonna continue to the run the largest shows.

letting them know it's not OK to borrow our language but leaving us out of the room as they craft these Ebonics laden marketing campaigns/ads.

this whole "companies using Ebonics for profit" thing just isn't a huge conversation yet and ive been WAITING for it to pop off because whenever i see the mess on TV , on packages, etc. it literally gets under my skin. it's super offensive.

the biggest injury is that u just KNOW a Black person isn't making MONEY from it. it is THEFT and it is UNETHICAL. this goes beyond someone just randomly using the language for fun.

at first i thought maybe it was just me and maybe i was looking too deep into it. so i was actually so happy to see people talking about it on Twitter.  i'm not alone. and the more i search Google today I see more and more people who feel this way. Again not a LOT of conversation about it but it's bubbling under.

This write-up below is actually a perfect example of building our own teas AS we have hold larger companies accountable
A Black small business owner called out a company for using Ebonics in their campaign.

https://medium.com/@ivysteaco/i-called-out-a-white-owned-business-for-its-use-of-aave-they-created-a-fake-black-woman-to-put-me-49b2b88508a1

(https://uploadir.com/u/loothijj)

(https://c.tenor.com/XVRTqgVzAQQAAAAC/yawn-yawning.gif)

Quote from: Justaway_ on April 03, 2022, 11:42:32 AM
(https://c.tenor.com/XVRTqgVzAQQAAAAC/yawn-yawning.gif)

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How do we know we aren't getting paid?? We are just assuming 

as previously posted in here:

(https://uploadir.com/u/vi20mnbl)

Quote from: preto é lindo 🇧🇷 on April 03, 2022, 09:41:40 AM


https://www.campaignmonitor.com/blog/email-marketing/aave-aint-for-everybody/

Quote
Whether it's to ride the wave of relevancy or to directly catch the eye of the Black audience, as a consumer, the end goal remains unknown to me—but specifically as a Black consumer, the initial reaction to brands that don't already align with said culture is a major cringe.

"Who signed off on this?" Which is swiftly followed by, "Was not one Black employee asked to weigh in on this?" And with current data for brand marketing jobs showing only 6-7% are held by those who identify as Black, it's a fairly safe assumption that the latter answer is no.
[/b]
This performative usage of AAVE or capitalization off of Black cultural moments is often merely seen as cringeworthy. But, at its worst, it can be viewed as inauthentic, disingenuous, and opportunistic—and can absolutely turn a consumer away.

Quote from: Ulysses on April 03, 2022, 11:53:07 AM
How do we know we aren't getting paid?? We are just assuming

That's what the question in the original post/tweet are asking but hstorically and current statistics state black people aren't the ones reaping the benefits from these "urban" campaigns..