Brandy Source

Lounge => General Discussion => Topic started by: TogetherAgain on September 21, 2022, 05:41:26 PM

Title: Billboard on radio, "If you don't pay, you don't move up"
Post by: TogetherAgain on September 21, 2022, 05:41:26 PM
https://www.billboard.com/pro/indie-labels-radio-pay-for-play/ (https://www.billboard.com/pro/indie-labels-radio-pay-for-play/)

QuotePromotion executives offer varying estimates of the costs of campaigns, but sources say a serious push at triple A can run $30,000 and up, while making an impact at alternative radio is likely going to cost at least $40,000, but could take more than $60,000. A campaign at active rock and adult top 40 will often set a record company back even more, these sources say, and if a label sets its sights on the top of the mainstream R&B/hip-hop or top 40 airplay charts, the budget is likely going to be six figures. (Though one source claims you can launch a campaign at top 40 with $70,000.)

A pair of promotion executives say that between 20% and 40% of this money, depending on the format, will go to independent promoters who control access to specific stations.

Quote"It frustrates the hell out of me," the executive says. "But if you don't pay, you don't move up," he notes, referring to the radio airplay charts.

Over half a dozen promotion executives say it is still common to have to pay in money or goods to get a song added to a station's playlist or to increase its spin count. Independent labels are battling to gain exposure for their artists by any means necessary in a ruthlessly competitive musical landscape, and these sorts of promotional costs put them at a distinct disadvantage with the majors.

Interesting timing, don't you think?

 :tellmemoreireallycare:

This is coming directly from Billboard. I have to imagine a rule change is coming if they are openly admitting to radio being pay for play
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Young on September 21, 2022, 05:43:30 PM
The industry is really disgraceful
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: BAPHOMET. on September 21, 2022, 05:45:05 PM
you mean to tell me that radio has been operating the same way as it always has since its inception...
oh my fucking GOD  :omgwatshappening:  cant BELIEVE this
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Barbie Dangerous on September 21, 2022, 05:51:38 PM
Nicki's tried telling y'all for YEARS!
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Kalifornia. on September 21, 2022, 05:59:19 PM
Quote from: Big Barbie on September 21, 2022, 05:51:38 PMNicki's tried telling y'all for YEARS!

n

Nicki also claimed to be into girls when she first came on the scene.

Her word holds no weight, unlike the rest of her.
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Barbie Dangerous on September 21, 2022, 06:03:46 PM
Quote from: Kalifornia. on September 21, 2022, 05:59:19 PM
Quote from: Big Barbie on September 21, 2022, 05:51:38 PMNicki's tried telling y'all for YEARS!

n

Nicki also claimed to be into girls when she first came on the scene.

Her word holds no weight, unlike the rest of her.
She playfully rapped about it in songs, please provide an interview where she claimed this.
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: BAPHOMET. on September 21, 2022, 06:15:31 PM
Quote from: Kalifornia. on September 21, 2022, 05:59:19 PM
Quote from: Big Barbie on September 21, 2022, 05:51:38 PMNicki's tried telling y'all for YEARS!

n

Nicki also claimed to be into girls when she first came on the scene.

Her word holds no weight, unlike the rest of her.
:ATLcameo:
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Ulysses on September 21, 2022, 06:39:36 PM
Quote from: Big Barbie on September 21, 2022, 05:51:38 PMNicki's tried telling y'all for YEARS!
Nicki also spent $75,000 elsewhere besides radio :dead:
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Buy The Stars✨ on September 21, 2022, 06:50:47 PM
Quote from: Ulysses on September 21, 2022, 06:39:36 PM
Quote from: Big Barbie on September 21, 2022, 05:51:38 PMNicki's tried telling y'all for YEARS!
Nicki also spent $75,000 elsewhere besides radio :dead:

proof?
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: RedOctober on September 21, 2022, 06:52:33 PM
These numbers seem very low. Artists are spending this much money on purses and jewelry. $30k - $75k seems like such a low barrier to entry. Then again artists like Summer Walker only received a cash advance of $100k during her initial signing.
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Edge gorl on September 21, 2022, 06:53:07 PM
Quote from: Kalifornia. on September 21, 2022, 05:59:19 PM
Quote from: Big Barbie on September 21, 2022, 05:51:38 PMNicki's tried telling y'all for YEARS!

n

Nicki also claimed to be into girls when she first came on the scene.

Her word holds no weight, unlike the rest of her.
tctf7t7vvg7fyc
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Kalifornia. on September 21, 2022, 07:05:00 PM
Quote from: Big Barbie on September 21, 2022, 06:03:46 PM
Quote from: Kalifornia. on September 21, 2022, 05:59:19 PM
Quote from: Big Barbie on September 21, 2022, 05:51:38 PMNicki's tried telling y'all for YEARS!

n

Nicki also claimed to be into girls when she first came on the scene.

Her word holds no weight, unlike the rest of her.
She playfully rapped about it in songs, please provide an interview where she claimed this.

https://gossiponthis.com/2010/04/19/nicki-minaj-openly-bisexual-rapper/
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Kalifornia. on September 21, 2022, 07:05:40 PM
Don't play with me bitch

 :helloimangie:
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Buy The Stars✨ on September 21, 2022, 07:07:47 PM
Quote from: Kalifornia. on September 21, 2022, 07:05:00 PM
Quote from: Big Barbie on September 21, 2022, 06:03:46 PM
Quote from: Kalifornia. on September 21, 2022, 05:59:19 PM
Quote from: Big Barbie on September 21, 2022, 05:51:38 PMNicki's tried telling y'all for YEARS!

n

Nicki also claimed to be into girls when she first came on the scene.

Her word holds no weight, unlike the rest of her.
She playfully rapped about it in songs, please provide an interview where she claimed this.

https://gossiponthis.com/2010/04/19/nicki-minaj-openly-bisexual-rapper/

not this old ass article from over a decade ago. at the end of the day. what does it matter if she is bi or not ? yall really be grasping at straws
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: stillpretty on September 21, 2022, 07:26:29 PM
Quote from: Buy The Stars✨ on September 21, 2022, 07:07:47 PM
Quote from: Kalifornia. on September 21, 2022, 07:05:00 PM
Quote from: Big Barbie on September 21, 2022, 06:03:46 PM
Quote from: Kalifornia. on September 21, 2022, 05:59:19 PM
Quote from: Big Barbie on September 21, 2022, 05:51:38 PMNicki's tried telling y'all for YEARS!

n

Nicki also claimed to be into girls when she first came on the scene.

Her word holds no weight, unlike the rest of her.
She playfully rapped about it in songs, please provide an interview where she claimed this.

https://gossiponthis.com/2010/04/19/nicki-minaj-openly-bisexual-rapper/

at the end of the day. what does it matter if she is bi or not ?
eddie tryna shoot his shot @ kwee

but ur not a girl bitch so her being bi plays no role in that
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: long-timeXMasPartyFor2Fan on September 21, 2022, 07:29:43 PM
Well Brandy better fork out that $100,000 cause I'm ready for a HIT

 :plzstop:

I'm sure Ray J can lend her the cash
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Barbie Dangerous on September 21, 2022, 07:38:29 PM
Quote from: Kalifornia. on September 21, 2022, 07:05:00 PM
Quote from: Big Barbie on September 21, 2022, 06:03:46 PM
Quote from: Kalifornia. on September 21, 2022, 05:59:19 PM
Quote from: Big Barbie on September 21, 2022, 05:51:38 PMNicki's tried telling y'all for YEARS!

n

Nicki also claimed to be into girls when she first came on the scene.

Her word holds no weight, unlike the rest of her.
She playfully rapped about it in songs, please provide an interview where she claimed this.

https://gossiponthis.com/2010/04/19/nicki-minaj-openly-bisexual-rapper/
I'm from Chattanooga, I will whoop yo ass.
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Barbie Dangerous on September 21, 2022, 07:42:45 PM
Oh and @Kalifornia. nice try but nowhere in that interview did she say she was bisexual, the interviewer tried to get her to say it. Speaking of prophecies tho:

Quote from: Nicki MinajI think the world is getting more gay-friendly, so hip-hop is too. But it's harder to imagine an openly gay male rapper being embraced. People view gay men as having no street credibility. But I think we'll see one in my lifetime

:flamebroiled:
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: stillpretty on September 21, 2022, 07:54:03 PM
Quote from: BAPHOMET. on September 21, 2022, 05:45:05 PMyou mean to tell me that radio has been operating the same way as it always has since its inception...
oh my fucking GOD  :omgwatshappening:  cant BELIEVE this
i cant believe u were so wrong with all that SFG vs. BMS champagne poppin

didnt forget toots. time won't fade this L
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Nine on September 21, 2022, 08:43:26 PM
Quote from: BAPHOMET. on September 21, 2022, 05:45:05 PMyou mean to tell me that radio has been operating the same way as it always has since its inception...
oh my fucking GOD  :omgwatshappening:  cant BELIEVE this
news!

 :dead:  :dead:
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: GRAND ETERNAL SUPREME on September 21, 2022, 08:59:52 PM
Quote from: Kalifornia. on September 21, 2022, 07:05:40 PMDon't play with me bitch

 :helloimangie:
bdbnfnfndnndnfnn
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Kalifornia. on September 21, 2022, 09:10:53 PM
Quote from: Big Barbie on September 21, 2022, 07:42:45 PMOh and @Kalifornia. nice try but nowhere in that interview did she say she was bisexual, the interviewer tried to get her to say it. Speaking of prophecies tho:

Quote from: Nicki MinajI think the world is getting more gay-friendly, so hip-hop is too. But it's harder to imagine an openly gay male rapper being embraced. People view gay men as having no street credibility. But I think we'll see one in my lifetime

:flamebroiled:

The title says she's openly bisexual. Clearly she signed off on that :dead:
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Kalifornia. on September 21, 2022, 09:12:50 PM
Quote from: Buy The Stars✨ on September 21, 2022, 07:07:47 PM
Quote from: Kalifornia. on September 21, 2022, 07:05:00 PM
Quote from: Big Barbie on September 21, 2022, 06:03:46 PM
Quote from: Kalifornia. on September 21, 2022, 05:59:19 PM
Quote from: Big Barbie on September 21, 2022, 05:51:38 PMNicki's tried telling y'all for YEARS!

n

Nicki also claimed to be into girls when she first came on the scene.

Her word holds no weight, unlike the rest of her.
She playfully rapped about it in songs, please provide an interview where she claimed this.

https://gossiponthis.com/2010/04/19/nicki-minaj-openly-bisexual-rapper/

not this old ass article from over a decade ago. at the end of the day. what does it matter if she is bi or not ? yall really be grasping at straws

I said when she first came on the scene. So of course the article would be old.  :uhh:  :uhh:  :uhh:  :dead:
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: stillpretty on September 21, 2022, 09:35:09 PM
U got tossed around boo

❤️ Happens to the best of us
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Drogon on September 21, 2022, 11:56:00 PM
Quote from: Big Barbie on September 21, 2022, 05:51:38 PMNicki's tried telling y'all for YEARS!

Young money was using Payola as well she aint above it
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: Buy The Stars✨ on September 22, 2022, 12:06:10 AM
Quote from: Drogon on September 21, 2022, 11:56:00 PM
Quote from: Big Barbie on September 21, 2022, 05:51:38 PMNicki's tried telling y'all for YEARS!

Young money was using Payola as well she aint above it

Any proof of this?
Title: Re: Billboard on radio, "If you don't pay, you don't move up"
Post by: stillpretty on September 22, 2022, 02:03:05 AM
Quote from: Drogon on September 21, 2022, 11:56:00 PM
Quote from: Big Barbie on September 21, 2022, 05:51:38 PMNicki's tried telling y'all for YEARS!

Young money was using Payola as well she aint above it
jacki o coulda used a payola starter pack for sure