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The rollout will start with Tinashe, who worked on the ?Times Nine Palette? of eye shadow ($32; maccosmetics.com), which borrows names for each shade from track names like ?All Hands On Deck.? ?I was really intrigued by the chance to bring my creative vision to this,? says the R&B artist who is about to embark on a world tour for her forthcoming sophomore album, Joyride. ?I got to design the packaging, pick out the colors and create something that I felt like I would use.?
For Detroit rapper Dej Loaf, whose rosy-nude lipglass ($15) will hit stores on April 14, the opportunity is described as an invaluable one ? the first of what she hopes will be many more lucrative collaborations. ?Music was just a stepping stone for me, I want to get into other things outside of music . . . creative things. This first step [with M?A?C] is a big first step,? she tells Billboard.
Perhaps the edgiest of the capsule, is a gunmetal matte lipstick ($17) by Halsey, whose blue hair, rebellious spirit and 2015 debut full-length Badlands saw her sell out Madison Square Garden (the show will happen on August 13) and collaborate with Justin Bieber.
The campaign will wrap on April 28 with a gorgeous metallic gold Liquidlast Liner ($21) by Hervey, who along with music partner Lucas Goodman is set release Lion Babe?s debut full-length Begin this year, which reportedly involved work with an all-star team that includes Pharrell Williams, Jeff Bhasker and Andrew Wyatt.
Cool.