Absolutely No One Showed Up to Wait in Line at Beyonc?'s Ivy Park Topshop Launch in NYC
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Since it was announced, people have been dying over the launch of Beyonc?'s highly anticipated womenswear athleisure line for Topshop, Ivy Park. The collection, which hit stores today, is the type of collaboration that people wait hours in line for, trample each other for ? you get the picture.
My mouth dropped when I showed up for the launch of Ivy Park at Topshop's Soho location in New York. There was not a single person in line.
No camping out overnight, no eager shoppers. It was so quiet I could hear the birds chirping. All I saw were people walking their dogs and grabbing their morning coffees. Where was the Beyhive? I couldn't have been the only one who cared. Because Beyonc?.
The doors were set to open at 10 a.m.
Here was the scene an hour before the launch...
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Thirty minutes before the launch...
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Fifteen minutes before the launch. Finally, a few dedicated members of the Beyhive did come out to play.
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They were shocked by the low turnout too.
"I woke up and saw the hashtag and could see that London had crazy lines, so I felt like I had to rush to get down to the store," said one shopper, Krystal. "Why are people not here? It's Beyonc?. I don't understand."
"Everyone's into the athleisure look right now so I thought this was going to be down the block," said another shopped named Emily. "I'm so surprised."
They were shocked but also excited because they didn't need to fight each other over the Ivy Park bodysuit (that they all wanted, and so did everyone else on the internet). By the time I left the store, only two of those bad boys were left.
When the doors opened, I was expecting a mad dash. Nope. It was very calm.
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Don't get me wrong, people did show up. It just wasn't the massive crowd everyone expected.
Cornelous Danzey, Topshop's creative brand manager, was shocked too. His team has been prepping for this day for over a year now. "I was thinking people would be lined up down the block," he said. "I follow Beyonc? on Instagram and everyone's raving about Ivy Park."
But he's sure the crowd will pick up over the weekend. "I think we made it apparent that Ivy Park is now a part of Topshop's brand. It's not just a one-week collaboration that's going to sell out and disappear ? this is going to be with us continually throughout the season," he said. "The clothing in other store collaborations are very theatrical, but this line is more wearable. It's all about comfort and it's not about show."
A Topshop employee in the Soho location got word from her friend who is a manager at the Fifth Avenue location that hardly anyone showed up for the launch there either.
"It's different from other Topshop collaborations like the the Kendall + Kylie collection that was only here for a month. This is going to be here forever. I think people are assuming it's expensive and it's really not," she said.
Danzey also assured that shoppers have nothing to worry about if pieces do sell out, because Topshop will be restocking the collection every two weeks.
So if you didn't make it out of bed this morning to support Bey, don't even stress it. You have time to shop the collection for as long as you want.
SOURCE (http://www.cosmopolitan.com/style-beauty/fashion/news/a56890/beyonce-ivy-park-topshop-launch/")
yes
OMFG
sis is finished :uhh:
n
This can't be real.
:udontlookok:
Quote(http://cos.h-cdn.co/assets/16/15/768x1365/gallery-1460663092-topshop2.jpg)
I'm screaming
hhhh
RDFGHJNMmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmhbg
DRY!...me a dasert him
QuoteHis team has been prepping for this day for over a year now.
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Quote from: glock on April 15, 2016, 12:45:06 PM
OMFG
sis is finished :uhh:
I just HOLLERED!
Boy stfu
Quote from: Nyan Cat on April 15, 2016, 12:46:55 PM
RDFGHJNMmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmhbg
DRY!...me a dasert him
:kii: :kii: :kii: :kii:
Im seeing that this pic is of the wrong store
Oh nos
honestly cant believe she faded like this!
Quote from: Saturn. on April 15, 2016, 12:46:08 PM
Quote(http://cos.h-cdn.co/assets/16/15/768x1365/gallery-1460663092-topshop2.jpg)
I'm screaming
VNCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCXLSDJFLKJDSJFJSDJFJDSFDDDDDDDDDDDDDDDDDDD
Quote from: Saturn. on April 15, 2016, 12:46:08 PM
Quote(http://cos.h-cdn.co/assets/16/15/768x1365/gallery-1460663092-topshop2.jpg)
I'm screaming
NDJDFJDFHJDHFJFJDHFJHKJCVCNVMVNBCNVBVNCBCBVNVCBCNBVCNCVNBVCDDFD
VC
C
VVC
V
CC
V
C
VVCBVVBCJJVCVCJKBHJCVJVSCBVCSJVCBJCVHIVDBIHVDBVSBJVDV
VC
VC
CV
:plzstop: :plzstop: :plzstop: :plzstop: :plzstop: :plzstop: :plzstop: :plzstop: :plzstop: :plzstop: :plzstop: :plzstop: :plzstop: :plzstop:
n
Quote from: Saturn. on April 15, 2016, 12:46:08 PM
Quote(http://cos.h-cdn.co/assets/16/15/768x1365/gallery-1460663092-topshop2.jpg)
I'm screaming
:plzstop: :plzstop: :plzstop: :plzstop:
Oh shit
Fake! but lmao
xzccccccccccccccccccccccccccccccccc
Quote from: Yar backwards on April 15, 2016, 12:48:40 PM
Im seeing that this pic is of the wrong store
Yeah it wasn't even at that store
and the gorls were lined up at the RIGHT store
https://twitter.com/theSTASHED/status/720608280771489793 (https://twitter.com/theSTASHED/status/720608280771489793)
unlike this DIMWIT on snapchat
:gotchafag:
QuoteNew Yorkers Frankly Too Busy Working to Show Up to Ivy Park Launch
Everyone in NYC is apparently really busy today, as evidenced by the poor attendance at this morning's Ivy Park launch. Though Topshop's London location was mobbed, only a few people waited outside New York's Soho store before it opened to catch a first glimpse of Beyonc?'s athleisure line.
Ivy Park did, however, (briefly) break the internet: Items online sold out so quickly the Topshop website crashed. If you're hoping to stop by Topshop Soho on your way home from work, fear not: They told us they still have plenty of Beyonc?-approved workout gear in stock.
Then what store are they reporting on ??
bbbbbbbbbbbbbbbbbbbb
I'm hollering!!!!!!!!!!
guys this is real
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Time for some GOOD PR
cuz this is not good for the brand right now
that ppl think no one came
maybe she should drop the damn ALBUM
Quote from: MAKEDA on April 15, 2016, 12:50:31 PM
Quote from: Saturn. on April 15, 2016, 12:46:08 PM
Quote(http://cos.h-cdn.co/assets/16/15/768x1365/gallery-1460663092-topshop2.jpg)
I'm screaming
VNCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCCXLSDJFLKJDSJFJSDJFJDSFDDDDDDDDDDDDDDDDDDD
bcnvnfnbnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
Quote from: MΛΥDΛΥ on April 15, 2016, 01:45:05 PM
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What kinda Unbreakable tour mess
they gonna get you may jbbnm, ,m,
First 'mation flopped and now this?
(http://i117.photobucket.com/albums/o64/AllStar951/2urmatw.gif) (http://s117.photobucket.com/user/AllStar951/media/2urmatw.gif.html)
Quote from: MΛΥDΛΥ on April 15, 2016, 01:49:42 PM
First 'mation flopped and now this?
(http://i117.photobucket.com/albums/o64/AllStar951/2urmatw.gif) (http://s117.photobucket.com/user/AllStar951/media/2urmatw.gif.html)
honestly didn't think she'd end this soon
(http://i117.photobucket.com/albums/o64/AllStar951/2urmatw.gif) (http://s117.photobucket.com/user/AllStar951/media/2urmatw.gif.html)
Oh no!
Wth
Still in shock
Untrue
And stop trying to make this flop mess hap' Glock.
This is said drais
Bitch pull your dick out
*does as u say* :ohwow:
*calls Lorena Bobbit* :gotchafag:
Ray :omgwatshappening:
nnnnnnnnn
j/k bro :young:
heeere he comes with
alll his frieeends
they've got stories
got time to speeeeend
with bum ass fags like yooooo
vvvvvvvvvvvvvvv;
so glad ur not half ass corn' as ya used to be
Quote from: sumcatbroad on April 15, 2016, 07:14:23 PM
vvvvvvvvvvvvvvv;
so glad ur not half ass corn' as ya used to be
wow
I knew you loved me
*hugs you*