On Friday, Nielsen Music and MRC Data explored the Verzuz battles that generated the most significant catalog gains. Billboard broke the info down into a convenient chart calculating the increase in streams from the days before and after the artists' battles.
May 9th's battle between Erykah Badu and Jill Scott resulted in a 255.7% gain for Badu and a 396.4% gain for Scott. Bounty Killer and Beenie Man's battle on the 23rd increased the duo's streams at a rate of 460.3% and 294.1%, respectively. 112 and Jagged Edge's matchup on May 25 led to a respective increase of 128.1% and 121.5%.
Brandy and Monica's battle on August 31 had the highest combined increase, with Brandy's catalog seeing a 444.6% increase and Monica's growing by 466.5%. Gladys Knight and Patti LaBelle saw 135.5% and 198.5% increases, while Gucci Mane and Jeezy's contentious November 19 battle increased their catalog's streaming by 148.4% and 381%, respectively.
Slay
Brandy in 2020
:gorlonfire:
I never thought she'd do Verzuz :kii: let alone be so prepared for it. The way she sang down on Who is she 2 u
:blush:
444 I feel you bran!
Verzuz is an iconic moment in time for the culture
Nothing like it tbh
Awesome