Artist Benefit from Verzuz

Started by rosone1, January 03, 2021, 01:32:54 AM

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rosone1

On Friday, Nielsen Music and MRC Data explored the Verzuz battles that generated the most significant catalog gains. Billboard broke the info down into a convenient chart calculating the increase in streams from the days before and after the artists' battles.

May 9th's battle between Erykah Badu and Jill Scott resulted in a 255.7% gain for Badu and a 396.4% gain for Scott. Bounty Killer and Beenie Man's battle on the 23rd increased the duo's streams at a rate of 460.3% and 294.1%, respectively. 112 and Jagged Edge's matchup on May 25 led to a respective increase of 128.1% and 121.5%.

Brandy and Monica's battle on August 31 had the highest combined increase, with Brandy's catalog seeing a 444.6% increase and Monica's growing by 466.5%. Gladys Knight and Patti LaBelle saw 135.5% and 198.5% increases, while Gucci Mane and Jeezy's contentious November 19 battle increased their catalog's streaming by 148.4% and 381%, respectively.


Brandy's Unconditional Ocean

Brandy in 2020

:gorlonfire:

I never thought she'd do Verzuz :kii: let alone be so prepared for it. The way she sang down on Who is she 2 u

long-timeXMasPartyFor2Fan


4everSLAYanafan


Young

Verzuz is an iconic moment in time for the culture

Nothing like it tbh 


Hatsumomo