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[Mel.]

Oreo and Google have teamed up for a unique take on the Oreo Dunk Challenge that personalizes an Oreo cookie digital-dunking experience. It aims to enable consumers of every age to get in touch with their inner child. Kerri McCarthy, senior global brand manager, Oreo at Mondelez International, declined to reveal the budget for the "massive" Oreo Dunk Challenge campaign that will roll out to 50 markets, but did say it's the company's "biggest global campaign to date."

Mondelez International earlier this year began inviting consumers in more than 50 markets to dunk Oreo cookies in milk through the Oreo Dunk Challenge. The television spots feature Shaquille O'Neal, and Christina Aguilera. There are in-store promotions complete with sampling, and a series of digital advertisements.


http://www.mediapost.com/publications/article/295389/oreo-google-take-dunk-challenge-digital-add-lo.html?edition=100736

[MelMel]

p

[Mel.]

She is banking COIN!

[MAY]

Crissy stays booked

[FINE.]

it would be some food

Slay

[FadedEnvy]

Title is a bit misleading, basically it's just Mondelez International's biggest global campaign to date, not the biggest global campaign ever done by any company ever.

And the article doesn't imply that the amount paid for Christina's endorsement itself was necessarily big, just that the budget for running the ads and pushing the campaign out to the public will be.

[Zankou.]

'envy is always spilling the TRUE tea

[Annie]

Title is a bit misleading, basically it's just Mondelez International's biggest global campaign to date, not the biggest global campaign ever done by any company ever.

And the article doesn't imply that the amount paid for Christina's endorsement itself was necessarily big, just that the budget for running the ads and pushing the campaign out to the public will be.

Sorry Mel but it is misleading

[Annie]

The haiirrr lmao

[GMF]

Not oreos

Sis is selling haself OWT before the noise ratings plumment

[Mel.]

Title is a bit misleading, basically it's just Mondelez International's biggest global campaign to date, not the biggest global campaign ever done by any company ever.

And the article doesn't imply that the amount paid for Christina's endorsement itself was necessarily big, just that the budget for running the ads and pushing the campaign out to the public will be.

That's nice.
but I'm sure she's still making a hefty coin for it

so...yeah, like I said. She's banking COIN.

[BAPHOMET.]

Title is a bit misleading, basically it's just Mondelez International's biggest global campaign to date, not the biggest global campaign ever done by any company ever.

And the article doesn't imply that the amount paid for Christina's endorsement itself was necessarily big, just that the budget for running the ads and pushing the campaign out to the public will be.

King Faded always comes through. 

[Mel.]

what did she actually come through with?
did i mention how much christina is getting paid? i never said it was christina's biggest campaign to date
i was referring to oreos....

but as per usual you orls are so PRESSED by her doing well, yall jump out the window
and give a "well...actually!" no..save it because no one asked for any kinda rebuttal or explanation
because it really isn't that deep.