ADELEITIS? Late Thursday evening (8/25), Taylor Swift launched the first ICBM in her fall offensive with ?Look What You Made Me Do,? the lead single for her 11/10 album reputation. The acceptance at radio on the provocative song has been overwhelming, the early streaming numbers have been record-setting and first-week sales are projected to be comparable to Taylor?s biggest hits?meaning the track appears to have more than enough muscle to debut at #1. Now that the project is in motion, there?s a growing belief that Taylor has nothing less than Adele?s seemingly unbeatable first-week U.S. record of 3.4m in her sights. There?s no question that she?s going to evaluate the situation in minute detail in an effort to determine what is needed to attain the prize. Can the Target exclusive give her the physical muscle to challenge Adele, whose number was all sales and zero streams outside of ?Hello?? Taylor will surely make her upcoming album streamable on all the services if she concludes that she has a shot. This super-sharp, ultra-competitive megastar is already in her war room, ready to press whatever buttons are required to enable her to hit her target.
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