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[yummy]

Overall, linear ratings for the VMAs were down 16% in MTV?s target 18-34 demo, with a 4.46 ? down from a 5.33 rating last season. The VMAs have seen steady linear ratings declines in recent years as the network has shifted its strategy around the show to emphasize social media. The show averaged just over 6 million total linear viewers, down from 6.5 million last year.

http://variety.com/2017/tv/news/tv-ratings-vmas-1202540775/

[BAPHOMET.]

No Bey & Rih no views 

[Barbie Dangerous]

No Bey & Rih no views 

!!!

Surprised it didn't go lower..

[yummy]

No Bey & Rih no views 

The ratings been dropping every tho, no shade

[🦚]

WELL when you get a flop
Like Katy to host and the only good performances were on the carpet and early in the show (Kendrick) 

[Eternal Bell]

wen did this come on

[FRANCE]

rstings dropped even when rihanna and bey performed last yr

[hotep.]

Well book then BET

[FlowerBomb]

No major stars performed

[LOONA.]

Damn Nicki showing up didn't help?     

[Barbie Dangerous]

Damn Nicki showing up didn't help?     

It was a surprise.

[CHOKE]

Still haven't watched it

[Nine]

Makes sense. A lot less people , especially in their target demographic..are running to televisions.

!!!

That's why they knew to put all the performances and acceptance speeches on Youtube with a quickness.