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[Lazarus]

J. Cole Breaks Drake's 24-Hour Streaming Record on Apple Music With 'KOD,' Nearly Double Its Spotify Streams

With his album KOD garnering 64.5 million streams in its first 24 hours in the U.S., J. Cole set a new record on Apple Music for most album streams in 24 hours, eclipsing Drake's Views by almost a million streams, according to Apple, while his album clocked a record 36.7 million first-day streams on Spotify in the U.S.

Apple Music's subscribers stream more hip-hop on average than do Spotify's more than 71 million paying subscribers; Cole now owns seven of Apple's ten most-streamed songs in a 24-hour period.

Helping Cole break Drake's record is Apple Music's fast-growing subscriber base, now at 40 million paying customers. When Views was released in 2016, Apple Music counted about 13 million paying subscribers.

Apple Music's subscribers also stream more hip-hop on average than do Spotify's more than 71 million paying subscribers.

The strong performance shows how streaming is helping some artists succeed without traditional record deals. Cole launched his own label, Dreamville Records, in 2007 alongside longtime manager Ib Hamad, and has since signed a half-dozen artists to the imprint. In 2014, Dreamville inked a distribution agreement with Interscope, and Cole himself brought his solo efforts to Dreamville/Roc Nation/Interscope after his deal with Columbia ended following the release of his third album, 2014 Forest Hills Drive, in December 2014.

[BAPHOMET.]

  and he deserves to.

Never in this lifetime did I think i?d Be converted to a Jcole Stan. But this album..

i cant stop playing it

[RAY7]

Well come through King Cole

[Young]

I might have to listen again becoz...

[Drogon]

and he deserves to.

Never in this lifetime did I think i?d Be converted to a Jcole Stan. But this album..

i cant stop playing it

Kang just does him without the gimmicks

[Gekkouga]

album is amazing.

I'd understand the hate if it was a 4 Your Eyez Only rehash but instead he totally changed his sound and approach. 

[Drogon]

The album is Terrible

Get the fuck OUT

[4 fucking k]

The album is Terrible

Shitting on every Kendrick album since Section 8.0 tbh.

[4 fucking k]

He's way better.

[BAPHOMET.]

and he deserves to.

Never in this lifetime did I think i?d Be converted to a Jcole Stan. But this album..

i cant stop playing it

Kang just does him without the gimmicks

[Drogon]

and he deserves to.

Never in this lifetime did I think i?d Be converted to a Jcole Stan. But this album..

i cant stop playing it

Kang just does him without the gimmicks

This when i became a fan. King was so young and spitting