Rodney Jerkins Billboard Interview - BRIEFLY mentions Spotify FM "Tribute"

Started by Seven, April 20, 2022, 12:46:27 AM

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Seven

https://www.billboard.com/music/rb-hip-hop/rodney-jerkins-interview-2022-grammys-1235053617/

I'm only including the references to Brandy.

QuoteYou've been Grammy nominated 18 times in 24 years, this year included. How does that feel?

It's just another day. I'm thinking about 2030, I don't even know why people are still in 2022. I'm thinking, "What sound am I gonna come up with eight years from now?" I'm thinking that, man, R&B could really be at the top of the food chain. By 2025, it could be at the top of the pop charts. It's creeping, up thanks to [artists] like Muni Long with "Hrs And Hrs." That opens up the doors for more people to respect that sound and utilize it.

I try not to live in the past, but I do understand [24] years of being nominated for Grammys is kind of a big thing. I consider it a blessing to be able to be impactful to other careers, because at the end of the day, there's plenty of Grammy success where I might not have had that gold [gramophone] in my hand, but Whitney had it in her hands, or Brandy and Monica had it in their hands. And I know that I'm the one who picked up that record. Touching so many different artists' careers from every era is amazing.

QuoteHow do you continue to stay relevant throughout all the shifts in R&B and pop music?

The mentality is to constantly keep reinventing yourself. There's a big difference between Brandy's Never Say Never and Full Moon, but yet they're only three years apart. "The Boy Is Mine" sounds nothing like [Michael Jackson's] "You Rock My World" or "Say My Name" or Lady Gaga's "Telephone" or Beyoncé's "Deja Vu," and that's 15 years later. You've got to keep going back in the field, keep digging for new sounds, and penetrate the market in a new way. [That's] how you stay fresh as you keep working with younger, fresh artists as well.

QuoteYou and Harvey Mason Jr., the current CEO of The Recording Academy, played a huge role in bringing Auto-Tune into the R&B realm. How did that happen?

I met Harvey around 1997. I was executive producing Brandy's Never Say Never album. Harvey was actually one of the only producers who had a cut on that album. He approached me about becoming the in-house-producer-slash-engineer for my company. He became my engineer on many projects — Michael Jackson, Whitney Houston, Britney Spears — from 1998 all the way to 2002. Seeing him young and the passion he had, I could always tell that he was going to be someone different.

That was a time where technology was being birthed. I remember clearly when Cher came out with "Believe," her voice was going through what was called Auto-Tune, which no one knew about. After that, I told Harvey I wanted to find that same effect, and put it on Brandy's voice for the remix of "You Don't Know Me (Like You Used To)." I wanted to be the first person to use it in R&B music. And we did it, we were the first ones. Even T-Pain credits me for it.

QuoteWhen you produce for newer artists, do they ever reference your older songs?

All the time. I don't even like that, to be honest. They should probably do that with somebody else. I think it would be more clever if I heard it from a different perspective. Spotify asked us to do a Full Moon tribute with Brandy for the song "When You Touch Me," they wanted us to do it over and I was like, "Nah, pass on that. That's not something I want to do. But you should have London on Da Track do it." I think it would be genius to hear how he'd re-imagine that song.

Purple Moon

Must be a purple moon, feel like one of those nights...

PRESSED

I'm not here for friends.

ReVonIsMine


Demetri Collier Electronics 🤴🏾

IDK, Robyn's Back!!!🥂



People Tune In To see Stars.I'm a Star.I steal the Show- Demetrius

The definition


ReVonIsMine

Quote from: The definition on April 20, 2022, 05:03:44 AM
Rodney still has issues with Brandy, they don't get along!

THAT'S WHAT I GOT FROM THIS AS WELL.
I HONESTLY THINK IT'S MORE ON BRANDYS PART THOUGH.
I FEEL SHE CAN BE QUITE PETTY AND HOLD ON TO STUFF LOL.

GYNandTONIC

I honestly don't think Bran cares about Rodney at this point in life. Nor will I push all the animosity to her side. He's def been shady over the years and she has as well. He gives control freak vibes and honestly I don't think he ever really let go of Brandy messing with his cousin, especially because I think he was attracted to her (my own conspiracy). 

I don't think Brandy really owes him anything, nor is she carrying a grudge. Maybe he's not her cup of tea and vise versa. Brandy has proven herself beyond Rodney, and I think that rubs him.


M-Rocka


⚠️🚧⚠️🚧⚠️🚧⚠️🚧⚠️🚧⚠️🚧⚠️🚧⚠️🚧⚠️🚧⚠️🚧⚠️🚧⚠️🚧

Gilgamesh.

The arrogance literally dripping of this interview. I could barely make it to the second paragraph  :plzstop:


RAY7

Didn't Robert produce WYTM anyway? Smh
and this nigga is probably what's holding up the FM anniversary stuff :fuming:

Barbie Dangerous

He's absolutely disgusting. Even if he doesn't use Brandy, it's not fair to others who were involved in these projects nor is it to their actual work.


Demetri Collier Electronics 🤴🏾

Quote from: GYNandTONIC on April 20, 2022, 09:22:30 AM
I honestly don't think Bran cares about Rodney at this point in life. Nor will I push all the animosity to her side. He's def been shady over the years and she has as well. He gives control freak vibes and honestly I don't think he ever really let go of Brandy messing with his cousin, especially because I think he was attracted to her (my own conspiracy).

I don't think Brandy really owes him anything, nor is she carrying a grudge. Maybe he's not her cup of tea and vise versa. Brandy has proven herself beyond Rodney, and I think that rubs him.
100% you got it.
IDK, Robyn's Back!!!🥂



People Tune In To see Stars.I'm a Star.I steal the Show- Demetrius