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[Dee]

Bran isn't as relatable to the urban audience. Monica has 14 million IG followers while Bran has 6, for example.

Being relatable to the Urban market can only go so far.

Monica may be perched with tons of social media followers, but it stops there.

The deepfried gors like 'Shaquinndah' love her but ain't purchasing her musical mess. True tea

[united nations]

And the higher count for Monica's Insta speaks more to her level of activity on social media than her relatability

GHan notoriously tip toes around social media and hides for weeks sometimes

While Mon is somewhere claiming every celeb under the sun is her godcousin.

She's way more socially engaged than GHan. And that's reflected in her social media account stats .

[Cowgirl]

Yes, Insta is mainly due to her activity and the type of stuff she posts versus Brandy. On top of that, social media is urban-driven.

[Nine]

Bran isn't as relatable to the urban audience. Monica has 14 million IG followers while Bran has 6, for example.

Being relatable to the Urban market can only go so far.

Monica may be perched with tons of social media followers, but it stops there.

The deepfried gors like 'Shaquinndah' love her but ain't purchasing her musical mess. True tea

I don't even care about Monica like that but she stays booked doing shows and is on an arena tour currently

Her relatability is clearly working well for her

[ophababes.]

maybe she just doesn't use? no matter how talented an artist is, they're never going to be EVERYONE'S cup of tea. it not a bad thing, it just is. i say let ppl like what they like (even if the taste is lacking  )

[Summertime]

I realized a while ago that Brandy doesn't in general appeal to women.

If she had more women outside of her mom on her team those women would have realized this and tried to course correct decades ago with her interview answers, music (female geared songs) and image.

When one steps outside of fellow fans you can tell Brandy doesn't have a female audience.

[Demetri (Kelli) Eady🤴🏾]

I realized a while ago that Brandy doesn't in general appeal to women.

If she had more women outside of her mom on her team those women would have realized this and tried to course correct decades ago with her interview answers, music (female here's songs) and image.

When one steps outside of fellow fans you can tell Brandy doesn't have a female audience.

!!!

[NEW MOON]

I don't think not being relatable to urban audiences is the issue.

I actually think Brandy trying to pigeon hole herself into urban spaces has actually stifled her career to a certain extent. Even if these spaces and publications are praising her NOW. They haven't always. Those spaces tend to be misogynistic and have preference for men and rappers. The R&B Female artists get some consistency, but it's not outstanding. Brandy's album sales are pretty much on par with her peers without having to put in as much effort when it comes to branding and marketing.


Brandy just hasn't tapped into her true audience enough. The Disney girls, the 90s Y2K girls, soul-pop crowd, international markets. I think Brandy should actually step outside of R&B and go into Adult Contemporary. Brandy has crossover appeal, which some/most of her other R&B peers don't. And she can hit up international markets easily with her voice and catalogue of music.

She has a regal, earthy, wholesomeness to her and that is refreshing for a Black artist even if urban audiences don't appreciate it.

[ophababes.]

yall... not everyone is going to like her vvvvvcxxb

it's not that deep

[Brit Brat]

[Amazing]

I used to try to force my younger sister to like the same music as me but she went the opposite direction...

[Amazing]

[rosone1]

I don't think not being relatable to urban audiences is the issue.

I actually think Brandy trying to pigeon hole herself into urban spaces has actually stifled her career to a certain extent. Even if these spaces and publications are praising her NOW. They haven't always. Those spaces tend to be misogynistic and have preference for men and rappers. The R&B Female artists get some consistency, but it's not outstanding. Brandy's album sales are pretty much on par with her peers without having to put in as much effort when it comes to branding and marketing.


Brandy just hasn't tapped into her true audience enough. The Disney girls, the 90s Y2K girls, soul-pop crowd, international markets. I think Brandy should actually step outside of R&B and go into Adult Contemporary. Brandy has crossover appeal, which some/most of her other R&B peers don't. And she can hit up international markets easily with her voice and catalogue of music.

She has a regal, earthy, wholesomeness to her and that is refreshing for a Black artist even if urban audiences don't appreciate it.

Without much effort?She was the definition of having a "machine" behind her.A hit tv show that ran six seasons and one of the most watched movies in TV history.

[ophababes.]

give me a reason hun

[Harlem]

Brandy needs to tap into the alternative R&B & Black eclectic audience... she can easily take over that lane but her visuals and single selections be the pits