i think it's a combo of WHO he killed (automatic +100 "bae!" points for many people right there off the rip)
then, the first real pic everyone saw of him...he was smiling in it.
looking inviting and kind.
i think that caught a lot of people off guard because he didn't give "GRRR! MURDERER! ON THE PROWL!" as one would expect.
then, pics of his washboard abs surface. sdsdsddsdsd
so i think that's where a lot of the "bae!!! 😍 😍 cutie! " mess came from.
im not drooling over him, but it makes sense.
i can see people seeing him as "boyfriend material!" between his values/stances (and perceived courage to act on them), seemingly kind demeanor and conventionally attractive aspects of his overall appearance. people legit see him as a real life superhero of some sort. especially if they've been personally/negatively affected by the healthcare system.