It?s that she wrote her own lyrics. ?If you?re just the artist, you live off record sales, but as a songwriter she?s paid every time her song is played on the radio or streamed online,? says Clyde Rolston, a music-business professor at Nashville?s Belmont University. ?That makes a huge difference in long-term financial success.? Her Elizabeth Arden fragrances have made more than $150 million in revenue since 2007. Mariah is fine without endorsements. <3 <3