Honestly, who cares. She's 31. That ship has sailed.
Ciara is done as far as major commercial success is concerned.
.What she needs to do is focus on R&B music. She always follows up R&B jams with these Pop leaning songs. "Ride" followed up shortly after with "Gimmie Dat". "Sorry" was paired with "Got Me Good". "Body Party" went into "I'm Out".
If she could commit to delivering an era full of R&B records that all sounded like first singles, she would find way more success. Kelly Rowland did the same thing doing that Rihanna demo right after "Motivation". Everyone does this ABCDEFG attempt at getting a quick hit instead of crafting a movement of great music. Take a page out of Beyonce's book. Stop chasing it. Make music in your lane, put more creativity in the videos, do more shows, and let everything roll out organically. There's no reason Ciara couldn't make a record like "Sorry", "Hold Up", "7/11", "Bitch Better Have My Money", "Work", or any of these big records I hear from Beyonce and Rihanna.
She also needs to do more collabos. Link up with Big Sean, Chris Brown, Drake, Migos, etc. Stop trying to ride the fence and do half an album of R&B and half an album of Dr. Luke stuff. She just isn't that girl. Pop programmers will NEVER play her. Plus, she's over 30. Lock in with Urban producers and have fun. She seems to be stuck chasing crossover success or wanting to release records that can be played on all 3 formats. This is not 2008.
Ciara's shameless desire to be mainstream is her downfall. You don't have to chart Top 10 on the Hot 100 to have a successful and consistent era.
Oh, and start dancing again. Not posing in cute clothes. Like, really pushing through with choreography. You're not a singer, hon. Shake that ass on a beat like "Ass" by Big Sean. And sit some of these girls down.
