This whole campaign was executed so flawlessly. The social media campaign.....the hashtags #conversationsinacafe #unbreakable.
The tribute at the BET Awards where she plugs the name of her album in the acceptance speech.
Targeting the black crowd first with No Sleeep and launching a world tour just based on her name.
Making people preorder the album to gain presale access and special privileges.
The decision to not do any press and keep everything secret. Now everyone is trying to get the first interview with her.
Releasing an amazing album and letting the music speak for itself.
Starting her own record label where she will be receiving the majority of the profits.
