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[Freemala Harris]

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Nivea has come under fire for a new face cream that promises Black women that they can have ?visibly lighter skin.?

The cream, called Natural Fairness, has been marketed to women in Nigeria, Ghana, Cameroon and Senegal. Miss Nigeria Omowunmi Akinnifesi is featured on billboards using the product, and a television ad shows a Black model?s skin turning a lighter shade after applying the product.

The campaign and the cream have caused outrage since their debuts, prompting a #TakeItDown campaign on social media.

http://thegrio.com/2017/10/19/nivea-racist-lighter-skin-ad/

[🦚]

All these white brands use bleaching components (brightening as they like to call it) at least Nivea is being upfront about it. 

[BAPHOMET.]

SL:DHJKHHKHKHKHKHKHKHKKKKKKK

well UPGRADE then Queens.

[ya rock muh world.]

This is the norm in places like Nigeria - they've caught on and are catering to the audience there sdbbb

Get money tbh. If it's not them it'll be that other girl selling it. Forgot her name

[Eternal Bell]

fghnnnnnnnnnnnnnnnnnnrfhdn

[Freemala Harris]

The way those berries turned sis into Angelia Jolie. Gorl...I need a GIF.

[BAPHOMET.]

The way those berries turned sis into Angelia Jolie. Gorl...I need a GIF.

[MAY]

This is the norm in places like Nigeria - they've caught on and are catering to the audience there sdbbb

Get money tbh. If it's not them it'll be that other girl selling it. Forgot her name

Pretty much. They're just catering to their audience.

[yummy]

Beauty companies have been selling skin lightening products to these demographics for years.

If someone wants to go from Viola Davis to Halle Berry, that's their prerogative.

[Freemala Harris]

It seems like the Nivea gorls are coming for queen's coin

https://www.instagram.com/p/BYYz_wEAWBU

[Eternal Bell]

ggggggggggggggggggggggggggggggggggggggggggb4

[LOONA.]

Beauty companies have been selling skin lightening products to these demographics for years.

If someone wants to go from Viola Davis to Halle Berry, that's their prerogative.

[GRAND]

k,mmmmmmmmmmmmmmmmmmmm

[XXX.]

SL:DHJKHHKHKHKHKHKHKHKKKKKKK

well UPGRADE then Queens.

JJDJJDNDnnnbBBBbbnnNNNN

[FlowerBomb]

Nivea and L'Or?al have been selling whitening products in Africa and Asia for decades now