So what do we think about this AD?

Started by LOONA., March 29, 2018, 10:56:30 AM

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RAY7

According to this
Asians, then Hispanic, then Blacks consume Heineken more than white ppl
https://infoscout.co/brand/heineken

RAY7

Quote from: Andrais. on March 29, 2018, 01:40:00 PM
Quote from: AYR on March 29, 2018, 01:34:41 PM
Quote from: Andrais. on March 29, 2018, 01:32:34 PM
Quote from: AYR on March 29, 2018, 01:30:51 PM
However this THREAD is about a Heineken commercial
not a craft beer commercial, so him posting that receipt was irrelevant to the conversation.
So until he posts a receipt about a large malt beer company and what percent of the consumers are white
he said nothing basically

That was to support him saying black people aren't big beer drinkers and he was right.

:omf:     

but it only showed that Black ppl aren?t CRAFT beer drinkers not just beer as a whole
but there are other types of beer that they possibly do drink
specifically Heineken which is the topic
:plzstop:

Craft beer is still BEER

Y'all keep fussing about what Jayden posted but y'all haven't posted ANYTHING.

Nitpicking at what the article said won't change the facts that is stated inside.

Black people aren't major consumers of beer like that.

  :omf:   

its only 1 type of beer, so Jayden has not posted proof that Black ppl aren?t aren?t BEER consumers in general
that?s like saying Black ppl don?t buy clothes because they might not buy Abercrombie which is ONE type

AIDS

Quote from: AYR on March 29, 2018, 01:40:06 PM
According to this
Asians, then Hispanic, then Blacks consume Heineken more than white ppl
https://infoscout.co/brand/heineken

:plzstop:

LOONA.

Quote from: AYR on March 29, 2018, 01:40:06 PM
According to this
Asians, then Hispanic, then Blacks consume Heineken more than white ppl
https://infoscout.co/brand/heineken

So basically black people are not major consumers of Heineken?

     


SouravMay

Blacks can be your core audience and you can still troll them.
B7

LOONA.

https://www.statista.com/statistics/228240/heineken-consumption-usa/

This is the LATEST tea, not mess from almost 4 years ago.

Now who is going to pay the fee for it?     


AIDS


b7

Oh now see  :uhh: they fuckin tried it and on purpose too lol I see why this is 10 pages

AIDS


b7

Quote from: Andrais. on March 29, 2018, 11:07:41 AM
Y'all didn't think it was odd that the beer only passed by dark skinned people and then stopped at the light skinned girl which cued the caption "sometimes lighter is better"

:guys:     

nothing odd or coincidental about it :dead: get real. It?s 2018

No one is reaching IMO. They wanted to be provocative and edgy, and they got what they wanted as a result of that. Gone are the days of some pretty girl sipping on a coke and that being enough to sell the shit :dead: oh no, they wanna MESS and ?create a dialogue?

Tears

LOONA.

Everything Jayd said was accurate. He lives in Europe.

And as he stated Heineken is just one of hundreds of beers.

Black people are not MAJOR consumers of beer like other races are. That receipt Ray posted proved just that, OUTDATED and all.

Besides, the actual ad is about Heineken Light, not regular Heineken since y'all wanna be so technical.

:blessed:

     


MelMel

This is offensive for saying lighter is better

Plea

Vodka, rum, tequila, Hennessy, Scotch>>>> beer

b7

Quote from: Andrais. on March 29, 2018, 11:11:24 AM
I feel like these types of ads are done intentionally to spark a debate and get free promotion. It's like modern marketing 101 to offend people and raise awareness for a new product.

     

i see we agree sssssss YEA

It?s pathetic

LOONA.

Quote from: 1RIG on March 29, 2018, 01:59:14 PM
Quote from: Andrais. on March 29, 2018, 11:07:41 AM
Y'all didn't think it was odd that the beer only passed by dark skinned people and then stopped at the light skinned girl which cued the caption "sometimes lighter is better"

:guys:     

nothing odd or coincidental about it :dead: get real. It?s 2018

No one is reaching IMO. They wanted to be provocative and edgy, and they got what they wanted as a result of that. Gone are the days of some pretty girl sipping on a coke and that being enough to sell the shit :dead: oh no, they wanna MESS and ?create a dialogue?

Tears

Yeah king it was definitely done intentionally. They've been doing ti for some time.     

Quote from: Guilty on March 29, 2018, 12:03:10 PM
Look at all the other big European & American brands recently
Pepsi, Nivea, H&M, Dove...they had backlash for 2 weeks but they're still trading  :dead:
It's all promo

QuotePaul MacKenzie-Cummins, managing director of Clearly PR Marketing and Communications, thinks some brands are using race to grab people's attention.

"They're clever people, those who work in ad agencies. They're very skilled and have huge budgets and are under increasing pressure to raise the profile of their client's brand.

"It's an ultra-competitive market and the retail space has never been as competitive as what it is now. They need to do something to get their voices seen and heard."
Screengrab of H&M's website showing a child wearing the hoodie with 'coolest monkey in the jungle'on it

b7

Quote from: herbie on March 29, 2018, 11:15:49 AM
Calories, luv. They're marketing a reduced calorie version of the beer.

Kinda like Bud Light.
thats how you cover all of the bases, IMO. It?s just like having an alibi in a sense