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[Kalifornia.]

It was in poor taste. I mean why did the beer have to slide by 3 Black people before reaching the White folks?

Then "Lighter is better" popping on the screen?

They tried it.

[LOONA.]

I'm screaming at y'all trying to reduce craft beer down to "unknown flop companies" when it's mentioned in every article related to the big beer companies.

Not to mention it's market share in the US, which is like quadruples Heineken's, and they crank out millions of more barrels a year in the states too.

Heineken dominates craft worldwide, but in territories dominated by white people.

     

[FlowerBomb]

I'm screaming at y'all trying to reduce craft beer down to "unknown flop companies" when it's mentioned in every article related to the big beer companies.

Not to mention it's market share in the US, which is like quadruples Heineken's, and they crank out millions of more barrels a year in the states too.

Heineken dominates craft worldwide, but in territories dominated by white people.

     

[Kalifornia.]

I feel like these types of ads are done intentionally to spark a debate and get free promotion. It's like modern marketing 101 to offend people and raise awareness for a new product.

     

[FlowerBomb]

I'm still not convinced that there's a real understanding of the differences between regular and craft beer in here.

sssssss
are u ok?

[LOONA.]

Heineken's biggest markets by the way

Pretty much mentions everything except America. Talks about craft dominating also   

https://www.cnbc.com/2017/07/31/heineken-profit-beats-expectations-on-strong-europe.html

More fun facts. Nice but -

This argument was never really about Europe. At least not for me.

I already said that maybe things are different over across the pond.

The article Jayden posted begins with a scene in Brooklyn and focuses on American racism. So I assumed he was discussing American people/culture as well.

He said literally said on page 2     

Alcohol may be huge with POC, (that's another issue) but this is European brand, a Dutch brand at that 
America isn't that big on alcohol like Europe
You think the local drunk is gonna boycott over something as subvert as this?
I guarantee more than half of these advertisements are in low income black communities with people that won't give a damn.
This is just another form of promo for them tbh.

And even after that he said black people don't consumer BEER like that, and they really don't. In America it's neck and neck for the most part with white people, and these are just based on small studies.

Blacks can't really be major consumers of beer like that if they pay craft beer absolute dust. Clearly white spend MORE coin since craft beer is more expensive than cheap big brand beer, and they obviously enjoy more varities since they go to breweries.

Like...

     

[LOONA.]

I'm still not convinced that there's a real understanding of the differences between regular and craft beer in here.

sssssss
are u ok?

The difference is white are large consumers of both and blacks are large consumers of one.     

[Eternal Bell]

jayd' at this point

me & evryone kno ure right
thank u for finally puttin' these two in their place

[KING BENTLEY.]

It was in poor taste. I mean why did the beer have to slide by 3 Black people before reaching the White folks?

Then "Lighter is better" popping on the screen?

They tried it.

!!!!

the random placement of the black model passing by the table gave it away

I mean ... this is a very detailed video with lots of artistic placement

so they can't say the creative director didn't take into account the ppl were black, it was probably part of his vision tbh

I can't say it's racism only because he used those similarities, but yea very distasteful overall

[FlowerBomb]

I'm dead because none of yall even drink beer but..

[MelMel]

I'm dead because none of yall even drink beer but..

yeah beer is disgusting

[FlowerBomb]

I'm dead because none of yall even drink beer but..

yeah beer is disgusting

Mel, you've been in every bar in NYC and them some...from you're expert observations, do black people regularly buy beer like that?
Is it their first choice?

[Gekkouga]

I'm dead because none of yall even drink beer but..

nsksssssssssssssssssssssssssssssssssssss

like... 

[Eternal Bell]

[🦚]

Kraft beer is very hip and trendy and got a serious following that?s why the big commercial beer brands are snatching them up left, right and center.

I?d go as far as saying that the Kraft beers in pubs are just as big of not bigger than the commercial brands.

The commercial brands just have the mass production and retail edge (for now)