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[yummy]

Not facing a Game of Thrones season finale on a Sunday like last year?s struggling VMAs, last night?s Viacom shindig proved a big winner for Camila Cabello and Cardi B. But the 35th annual VMAs scored a 1.04 rating among adults 18-49 and 2.25 million viewers on MTV, with the last night?s 164-minute show falling 23% in the ratings and 15% in viewers from 2017?s VMA-low last August 27, when Katy Perry hosted.

Simulcast on MTV and 10 more Viacom-owned outlets, the 2018 VMAs drew an overall total audience of 5.2 million and an 18-49 rating of 2.34. That?s a stumble of 8% in viewers and 10% in the demo ? also a new low.

However...

Still, on the digital landscape, last night?s awards snagged 141.6 million streams, which makes it the most streamed awards show ever for Viacom, according to MTV. Perhaps significantly for the youth-leaning cabler, social media engagement for the strongly trending 2018 Music Video Awards rose 46% from 2017, again according to stats from MTV via measurement firm Delmondo.

https://deadline.com/2018/08/vmas-tv-ratings-drop-mtv-jennifer-lopez-camila-cabello-kevin-hart-viacom-1202449165/

Damns, tradition television viewing really is on it's way out.

[Sinpool]

uihukfdmd

This is really fucking wild.

Like Seeing CDs, DVDS, VHS, CD Players dying is one thing

But Television was supposed to be an unstoppable force.

[Kalifornia.]

Damns, another L for Nicki

[fedswatchin]

Damns, another L for Nicki

...she has the highest viewed performance on YouTube

[Scott.]

As it should?ve

[Kalifornia.]

Wow. Nicki is done guys.

[BAPHOMET.]

Damn. Janet?s single is flopping it seems. 

[fedswatchin]

Out of the Top 20 and quickly coming to terms with its inevitable descent

[CHOKE]

I don?t even have cable.

If it?s not on Netflix, Hulu or HBO then ch

[Nine]

Award shows really aren't events anymore.

Throw them all away.

[yummy]

uihukfdmd

This is really fucking wild.

Like Seeing CDs, DVDS, VHS, CD Players dying is one thing

But Television was supposed to be an unstoppable force.

Netflix, Hulu and all the free streaming sites are knocking tv out the fucking box

I don't even think most people our age have television in their cable packages anymore 

[Buy The Stars✨]

uihukfdmd

This is really fucking wild.

Like Seeing CDs, DVDS, VHS, CD Players dying is one thing

But Television was supposed to be an unstoppable force.

Netflix, Hulu and all the free streaming sites are knocking tv out the fucking box

I don't even think most people our age have television in their cable packages anymore 

!!! and with the firestick mess.. GORL .. def not paying 300 cable internet and HOME PHONE.. they still be sending advertisements for a damn home phone like who in2018

[Hatsumomo]

So glad I didn?t watch lol

[Lazarus]

As it should?ve

[Opposites Attract.]

n

The VMAs were boring as fuck outside of Queens (Nick & Jlo) and Ari.