I told myself i wouldn't play A&R this time and just enjoy the music, but whatever...
Dropping an album 3 months from the first single wasn't a good idea imo. It's too long. Unless they had a strategic rollout, which they clearly don't.
In a perfect world she would've dropped "Bby Mama" on May 1.
"Borderline" would've been released on Jun 19, a couple of weeks before the BET Awards.
She would've given an iconic performance there bringing awareness to Black mental illness (if that's what the song is about).
The album would've been released last Friday (Jul 3). She could've used this week to promote and tie in Black mental awareness aspect.