For the first time in the award show's history, less than a million people watched the 2021 Video Music Awards on MTV. The ratings dip brought the 2021 VMAs -- held last weekend in Brooklyn, N.Y. -- to an all-time low of 900,000 viewers on MTV, though overall viewership was several million thanks to the ceremony being aired on 13 channels in total.
Before the "M" in MTV ceased to stand for "music," the VMAs was a gigantic ratings spectacle for decades. The awards show racked up its highest rating in 2011 with 12.4 million viewers tuning in, beating its previous record of 11.95 million in 2002.
https://loudwire.com/2021-mtv-vmas-lowest-ratings-history-social-media-smash/
Not less than 1M :plzstop: cancel this mess
i think award shows in general are going down
ppl just dont care anymore. or they just watching recap messes on twitter, ig, youtube, facebook, etc.
No wonder Wild Side barley increased ch
Not RHOP getting more viewers than this mess jlffkfm;fm;dmkmfslk
the BET awards win again
:ohwow:
Zzzzzzzzzzzzzzzzxxzzzzz
omfg
Quote from: ophliyah on September 15, 2021, 09:30:45 PM
i think award shows in general are going down
ppl just dont care anymore. or they just watching recap messes on twitter, ig, youtube, facebook, etc.
They really are. Every year it's the same article. Next years ratings will be even lower. I for damn sure didn't watch, and idk anyone who did.
Quote from: Nine Fushiguro. on September 15, 2021, 09:34:40 PM
Not RHOP getting more viewers than this mess jlffkfm;fm;dmkmfslk
the BET awards win again
:ohwow:
:jackiessales:
i def wasnt gon sit thru that boring mess.
they needa update it
ppl luv tha performances but not tha shows
Quote from: ᴴᴼᵀᴾᴵᴺᴷ on September 15, 2021, 09:32:44 PM
No wonder Wild Side barley increased ch
I can guarantee you that isn't the only reason.
Damns
We were very lucky to grow up when we did
The music industry will never be like that time agains
Quote from: YTManzWhore on September 15, 2021, 09:51:30 PM
Damns
We were very lucky to grow up when we did
The music industry will never be like that time agains
Yeah this is all Chloe and her tampons fault.
Nasty tramp.
We do this with EVERY award show. This is happening to them all...
Quote from: ophliyah on September 15, 2021, 09:30:45 PM
i think award shows in general are going down
ppl just dont care anymore. or they just watching recap messes on twitter, ig, youtube, facebook, etc.
the views of the performances on youtube are a clear indication that no one watches it live anymore
They just wait for their faves to be uploaded and call it a day
actually tha show should be streamed fully online
change up tha format of tha show too
Quote from: You'nt know nann ho! on September 15, 2021, 09:48:57 PM
they needa update it
ppl luv tha performances but not tha shows
!!!!!
Mainly because MTV doesn't and hasn't given a shit about music in YEARS, and, people are realizing how meaningless the awards really are at the end of the day
Quote from: Nine Fushiguro. on September 15, 2021, 09:34:40 PM
Not RHOP getting more viewers than this mess jlffkfm;fm;dmkmfslk
the BET awards win again
:ohwow:
Right! :kii: :kii:
Quote from: paper planes on September 15, 2021, 09:46:54 PM
i def wasnt gon sit thru that boring mess.
sjsjjdd
Chloe! NAS!The bar is in HELL i guess
gbbbbbbbbbbbbbbbbbbb
They need to change up the performers too. Doja floating in the air didnt surprise me, im sure shes ran out of ideas bc she been on every damn show lol. Award shows have stopped feeling like real events too.
or maybe ppl r rdy to wake tf UP!
its all a rouse gorls
focus on bringin' down tha current govt
Quote from: Pearls Khan on September 15, 2021, 10:40:58 PM
Quote from: paper planes on September 15, 2021, 09:46:54 PM
i def wasnt gon sit thru that boring mess.
sjsjjdd Chloe! NAS!
The bar is in HELL i guess
vbvvbvcvfcvxxvvvccccvccvccvxbccxxvxxcxxvxcvccxvcxc cxvv bbvvvvvccccccxcccc vbbv
Quote from: ᴴᴼᵀᴾᴵᴺᴷ on September 15, 2021, 09:32:44 PM
No wonder Wild Side barley increased ch
DSL:FIJSDLKFDSJIL"KFJIO
Yea... THAT'S the reason
(https://i.gifer.com/U5aV.gif)
They should just have a big concert, reveal the awards in some other format and have it been streamed on IG, Facebook, Twitter, Apple Music, etc. Verzuz style.
I said nobody was watching that shit
DHSHBFBFNFNFNNFNFNFNNFNNNDNFNNDNFNRNFR
F
R
R
F
D
F
R
F
R
F
F
F
G
R
G
R
Y
RG
F
F
R
T
F
F
DAMNS...
Quote from: Marilyn on September 16, 2021, 12:50:50 AM
I said nobody was watching that shit
they are tho.
Just not on tv:
https://www.youtube.com/watch?v=5O_DXRN_Gbk&ab_channel=MTV
they need to just make it a concert and give more people an opportunity to perform. They waste two full hours on outdated award categories that don't even matter in 2021