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[JCJ]

For the first time in the award show's history, less than a million people watched the 2021 Video Music Awards on MTV. The ratings dip brought the 2021 VMAs -- held last weekend in Brooklyn, N.Y. -- to an all-time low of 900,000 viewers on MTV, though overall viewership was several million thanks to the ceremony being aired on 13 channels in total.

Before the "M" in MTV ceased to stand for "music," the VMAs was a gigantic ratings spectacle for decades. The awards show racked up its highest rating in 2011 with 12.4 million viewers tuning in, beating its previous record of 11.95 million in 2002.

https://loudwire.com/2021-mtv-vmas-lowest-ratings-history-social-media-smash/

Not less than 1M  cancel this mess

[klappa.]

i think award shows in general are going down

ppl just dont care anymore. or they just watching recap messes on twitter, ig, youtube, facebook, etc.

[FAMÈ]

No wonder Wild Side barley increased ch

[Nine]

Not RHOP getting more viewers than this mess jlffkfm;fm;dmkmfslk

the BET awards win again

['ology]

Zzzzzzzzzzzzzzzzxxzzzzz

omfg

[bby ddy]

i think award shows in general are going down

ppl just dont care anymore. or they just watching recap messes on twitter, ig, youtube, facebook, etc.

They really are. Every year it's the same article. Next years ratings will be even lower. I for damn sure didn't watch, and idk anyone who did.

[The Only BLACK Kalmyks]

Not RHOP getting more viewers than this mess jlffkfm;fm;dmkmfslk

the BET awards win again

[The Only BLACK Kalmyks]

i def wasnt gon sit thru that boring mess.

[Edge gorl]

they needa update it

ppl luv tha performances but not tha shows

[PRESSED]

No wonder Wild Side barley increased ch

I can guarantee you that isn't the only reason.

[CHOKE]

Damns 

We were very lucky to grow up when we did 
The music industry will never be like that time agains 

['ology]

Damns

We were very lucky to grow up when we did
The music industry will never be like that time agains

[Nine]

Yeah this is all Chloe and her tampons fault.

Nasty tramp.

[Ulysses]

We do this with EVERY award show. This is happening to them all...

[b7]

i think award shows in general are going down

ppl just dont care anymore. or they just watching recap messes on twitter, ig, youtube, facebook, etc.

the views of the performances on youtube are a clear indication that no one watches it live anymore

They just wait for their faves to be uploaded and call it a day