Taylor Swift Is The Most Marketable Artist In The Business

Taylor Swift is the most marketable musician in the world. With a ?score? of 88.5, the country-turned-pop singer-songwriter leads a pack of famous faces, all of whom have been identified as especially marketable, which makes them incredibly valuable as far as brands are concerned. Swift had an incredible 2014 and 2015, and clearly the people still think very highly of her.
Immediately behind Swift is Justin Timberlake, the only male artist to make the top five. He scored at 86.4, which isn?t surprising considering his many years in the business and his essentially squeaky-clean record. The rest of the top five is filled with Lady Gaga and Katy Perry (who are both rated at 85.1) and Beyonc? (84.6).
1. Taylor Swift (88.5)
2. Justin Timberlake (86.4)
3. Lady Gaga (85.1)
4. Katy Perry (85.1)
5. Beyonc? (84.6)
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