He really rolled the dice with that death announcement .
I can understand wanting to build the credibility and reputation of ur blog mess ... I mean TMZ had to break a string of legit stories to gain its reputation . So i get it
but it kinda backfired . I would fire whoever helped him do this mess . Unless it was just him behind the computer screen himself piecing together clues
And even if someone else handled this he still should hold himself accountable because it's not very realistic to assume he'd have that tea before a bigger news source with way more resources . Shoulda considered that before giving the green light
If it sounds too good to be true it probably is.