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[Rxxf]

We need to start our own businesses and support each other - in order to start gate keeping.

[ATLien]

We need to start our own businesses and support each other - in order to start gate keeping.

i honestly think it needs to start with holding these big companies accountable .

that is actually a form of gatekeeping. as we build our own business. because the reality is that in america , white corporations are gonna continue to the run the largest shows.

letting them know it's not OK to borrow our language but leaving us out of the room as they craft these Ebonics laden marketing campaigns/ads.

this whole "companies using Ebonics for profit" thing just isn't a huge conversation yet and ive been WAITING for it to pop off because whenever i see the mess on TV , on packages, etc. it literally gets under my skin. it's super offensive.

the biggest injury is that u just KNOW a Black person isn't making MONEY from it. it is THEFT and it is UNETHICAL. this goes beyond someone just randomly using the language for fun.

at first i thought maybe it was just me and maybe i was looking too deep into it. so i was actually so happy to see people talking about it on Twitter.  i'm not alone. and the more i search Google today I see more and more people who feel this way. Again not a LOT of conversation about it but it's bubbling under.

This write-up below is actually a perfect example of building our own teas AS we have hold larger companies accountable
A Black small business owner called out a company for using Ebonics in their campaign.

https://medium.com/@ivysteaco/i-called-out-a-white-owned-business-for-its-use-of-aave-they-created-a-fake-black-woman-to-put-me-49b2b88508a1

[Justaway_]

[ATLien]

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[Ulysses]

How do we know we aren't getting paid?? We are just assuming 

[ATLien]

as previously posted in here:

https://www.campaignmonitor.com/blog/email-marketing/aave-aint-for-everybody/

Whether it's to ride the wave of relevancy or to directly catch the eye of the Black audience, as a consumer, the end goal remains unknown to me—but specifically as a Black consumer, the initial reaction to brands that don't already align with said culture is a major cringe.

"Who signed off on this?" Which is swiftly followed by, "Was not one Black employee asked to weigh in on this?" And with current data for brand marketing jobs showing only 6-7% are held by those who identify as Black, it's a fairly safe assumption that the latter answer is no.
[/b]
This performative usage of AAVE or capitalization off of Black cultural moments is often merely seen as cringeworthy. But, at its worst, it can be viewed as inauthentic, disingenuous, and opportunistic—and can absolutely turn a consumer away.

[penny.]

How do we know we aren't getting paid?? We are just assuming

That's what the question in the original post/tweet are asking but hstorically and current statistics state black people aren't the ones reaping the benefits from these "urban" campaigns..