no one's saying their goal is to market only to black people. lol wtf r u talking about
u were arguing a non-point but went back to quote it for emphasis? good job luv.
if anything some of the money they make from marketing to a huge pool of ALL races should simply be going a Black person - especially when it's
clearly AAVE (African American Vernacular English) being used for the marketing campaign.
here's some words from a black person who's actually a brand strategist for a major company.
as in, she KNOWS the field. she knows BUSINESS. and she knows what she's looking at. and asking the right questions
https://www.campaignmonitor.com/blog/email-marketing/aave-aint-for-everybody/ Quote
Whether it's to ride the wave of relevancy or to directly catch the eye of the Black audience, as a consumer, the end goal remains unknown to me—but specifically as a Black consumer, the initial reaction to brands that don't already align with said culture is a major cringe.
"Who signed off on this?" Which is swiftly followed by, "Was not one Black employee asked to weigh in on this?" And with current data for brand marketing jobs showing only 6-7% are held by those who identify as Black, it's a fairly safe assumption that the latter answer is no.
This performative usage of AAVE or capitalization off of Black cultural moments is often merely seen as cringeworthy. But, at its worst, it can be viewed as inauthentic, disingenuous, and opportunistic—and can absolutely turn a consumer away.
