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[TogetherAgain]

We're less than 3 weeks away from Brandy's most high profile acting role in 20+ years, yet she's nowhere to be found.

It is so frustrating and concerning that we haven't seen or heard from her in months, outside of some contractually obligated promo posts for The Descendants and her recent post about Sy'rai's music. Ch...

I understand that Brandy is not a social media gorl, and I can respect that. But this is bigger than her own social media usage. As the movie's only bankable star, the movie's success or failure rests on her shoulders. Between production, marketing, and distribution, this is a multimillion dollar project with many stakeholders.

Which is why I'm confused and alarmed that none of these stakeholders are making sure PR and/or promotional campaigns are in place in the weeks leading up to release to generate publicity and build excitement for the film.

None of this appears to be happening. Are the people at A24 asleep at the wheel? Does Brandy not have a team anymore? What is going on here?

 

[Summertime]

This by far is going to go down as Brandy's biggest career fumble. All she had to do is aggressive and diverse promo and get a non-family and fans team to organize a stellar promo run. Take an indie film to a $15 million domestic opening week would have had offers rolling in ASAP for her. The movie is getting a nationwide release.

[TogetherAgain]

I read an article recently that said that the horror genre is underperforming at the box office this year.

If anything, they should be putting in more effort to fight those headwinds.

On the contrary, it feels almost as if all parties involved are resigned to defeat because they expect the new Beetlejuice movie to suck up all the oxygen on opening weekend.

Do something!

[Summertime]

At minimum a $10 million domestic opening especially with horror underperforming this year could have easily led to Brandy's team running to the trades about how "Brandy brings horror out a slum with a respectable $10 million domestic opening."

"Brandy Leads the Eggers Brothers Directorial Debut to A24's highest domestic opening since Hereditary."

I can't believe she would fumble this opportunity and her circle allows her to.

[Stunna Gor’]

I feel like most A24 projects are like this though. They just drop a trailer, maybe some eerie teasers, release the mess, and then the critical acclaim carries the flick from there. I've never seen promo runs for an A24 mess....

[Stunna Gor’]

Why would she and her team put in more work than A24?

[Justaway_]

surprised!

Guys y'all know Brandy since the 90s, she's not going to change. Accept it and you'll live happier

[TogetherAgain]

I feel like most A24 projects are like this though. They just drop a trailer, maybe some eerie teasers, release the mess, and then the critical acclaim carries the flick from there. I've never seen promo runs for an A24 mess....

While I agree that marketing for A24 movies is far less spendy than the main studios, I have yet to see them do anything besides release a couple trailers.

A24 is known for its innovative marketing campaigns. They created a Tinder account for the robot girl in Ex-Machina. They put creepy dolls on people's doorsteps to promote Hereditary. They frequently do pop up shops and other immersive experiences.

Low-cost, high-impact marketing is what A24 is known for, but they're not delivering anything of the sort for The Front Room.

Even if there's no marketing budget for whatever reason, that doesn't excuse the lack of PR, which costs nothing.

Here's an interesting article about A24's approach to marketing:
https://builtin.com/articles/lessons-A24-marketing

Why would she and her team put in more work than A24?

She absolutely should be. The Front Room is one of many films on A24's slate for this year. The film's success or failure will not make or break the company.

This is Brandy's first lead role in a theatrical film. The film's success or failure will determine what roles, if any, she gets offered in the future.

This is the most pivotal moment in her acting career, but as far as we can tell, she's not making any effort to maximize The Front Room's chances of box office success.

It's aggravating.

[L0NZ.]

What if, Brandy doesnt fkn care guys.


And leave it at that.

[Purple Moon]

We're less than 3 weeks away from Brandy's most high profile acting role in 20+ years, yet she's nowhere to be found.

It is so frustrating and concerning that we haven't seen or heard from her in months, outside of some contractually obligated promo posts for The Descendants and her recent post about Sy'rai's music. Ch...

I understand that Brandy is not a social media gorl, and I can respect that. But this is bigger than her own social media usage. As the movie's only bankable star, the movie's success or failure rests on her shoulders. Between production, marketing, and distribution, this is a multimillion dollar project with many stakeholders.

Which is why I'm confused and alarmed that none of these stakeholders are making sure PR and/or promotional campaigns are in place in the weeks leading up to release to generate publicity and build excitement for the film.

None of this appears to be happening. Are the people at A24 asleep at the wheel? Does Brandy not have a team anymore? What is going on here?

 

i agree, however at the end of the day, unless they put it in her contract, there's nothing they can do about her not being visible or promoting (yet) and technically they also cant hold her accountable for the movies success or lack of success as a result.

[Purple Moon]

This by far is going to go down as Brandy's biggest career fumble. All she had to do is aggressive and diverse promo and get a non-family and fans team to organize a stellar promo run. Take an indie film to a $15 million domestic opening week would have had offers rolling in ASAP for her. The movie is getting a nationwide release.

maybe they fell out and thats why she doesnt want to promote?

[Purple Moon]

I feel like most A24 projects are like this though. They just drop a trailer, maybe some eerie teasers, release the mess, and then the critical acclaim carries the flick from there. I've never seen promo runs for an A24 mess....

While I agree that marketing for A24 movies is far less spendy than the main studios, I have yet to see them do anything besides release a couple trailers.

A24 is known for its innovative marketing campaigns. They created a Tinder account for the robot girl in Ex-Machina. They put creepy dolls on people's doorsteps to promote Hereditary. They frequently do pop up shops and other immersive experiences.

Low-cost, high-impact marketing is what A24 is known for, but they're not delivering anything of the sort for The Front Room.

Even if there's no marketing budget for whatever reason, that doesn't excuse the lack of PR, which costs nothing.

Here's an interesting article about A24's approach to marketing:
https://builtin.com/articles/lessons-A24-marketing

Why would she and her team put in more work than A24?

She absolutely should be. The Front Room is one of many films on A24's slate for this year. The film's success or failure will not make or break the company.

This is Brandy's first lead role in a theatrical film. The film's success or failure will determine what roles, if any, she gets offered in the future.

This is the most pivotal moment in her acting career, but as far as we can tell, she's not making any effort to maximize The Front Room's chances of box office success.

It's aggravating.

she doesnt care i believe. She will always get role offers every few years. Maybe not as good as this one but she probably doesnt care.

[Detatlantavibes]

She's home writing in her diary. She clearly current care about her career anymore. She's literally absent. No videos no nothing, no vlog nothing. No updates. Nothing. Social media on silent.

I can't say I have completely given up but she's frustrating as a fan

[Summertime]

I feel like most A24 projects are like this though. They just drop a trailer, maybe some eerie teasers, release the mess, and then the critical acclaim carries the flick from there. I've never seen promo runs for an A24 mess....

While I agree that marketing for A24 movies is far less spendy than the main studios, I have yet to see them do anything besides release a couple trailers.

A24 is known for its innovative marketing campaigns. They created a Tinder account for the robot girl in Ex-Machina. They put creepy dolls on people's doorsteps to promote Hereditary. They frequently do pop up shops and other immersive experiences.

Low-cost, high-impact marketing is what A24 is known for, but they're not delivering anything of the sort for The Front Room.

Even if there's no marketing budget for whatever reason, that doesn't excuse the lack of PR, which costs nothing.

Here's an interesting article about A24's approach to marketing:
https://builtin.com/articles/lessons-A24-marketing

Why would she and her team put in more work than A24?

She absolutely should be. The Front Room is one of many films on A24's slate for this year. The film's success or failure will not make or break the company.

This is Brandy's first lead role in a theatrical film. The film's success or failure will determine what roles, if any, she gets offered in the future.

This is the most pivotal moment in her acting career, but as far as we can tell, she's not making any effort to maximize The Front Room's chances of box office success.

It's aggravating.

yep yep an actor's future hinges on what their results are at the box office especially when top billed.

with brandy not having a production company her box office numbers for this matters for her acting career since she is reliant on other producers for work.

brandy is lucky a24 people don't do like major studios and run to the hollywood reporter or deadline and plant articles pointing the finger at the lead for the box office result.

[DopeSoul.]

The movie comes out the same day as Beetlejuice 2

I'm not expecting some huge draw but...

Like I said in the other thread they are definitely too hush hush. I don't know wat Brandy is currently going thru but this disappearing act is strange.