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[Dee]

Along with the gay rumors floating around at the time, this here TANKED and the industry wrote him off

Solid ass album. Tevin was such a ballad/slow jam boy

[Dee]

[ReVonIsMine]

    

[I'm Every (Wo)Man]

[Dee]

Might I add: Tevin looks better NOW than he did in the 90s.

Shitting on majority of his 90s R&B peers (that might've looked better than him back then)

[Ulysses]

Nawwwwwww

We don't fucks with closet cases

[RAY7]

He needs to apologize for those Maxine Shaw braids he was wearing. I think that's what killed the whole era

[Dee]

He needs to apologize for those Maxine Shaw braids he was wearing. I think that's what killed the whole era

A hairstyle though?

Tevin did say label wasn't too fond of it, but I don't think it would be THAT serious to ruin a whole entire album era

[RAY7]

He needs to apologize for those Maxine Shaw braids he was wearing. I think that's what killed the whole era

A hairstyle though?

Tevin did say label wasn't too fond of it, but I don't think it would be THAT serious to ruin a whole entire album era

ppl are very shallow
and as a popular artist you have to look good to sell records
Especially since he was getting older and he needed to make girls find him attractive. He was competing with Usher, Ginuwine and Tyrese

[ReVonIsMine]

These are the other male R&B acts he was up against. I feel like he fit right in.
Most of these artists delivered their R&B differently. It was something for everybody back then.
Also the twist gave O-Dog from Menace II Society. If that ain't black/hood (what girls liked back then), then I don't know what is. I don't think Tevin was ever really a heartthrob/ladies man type of artist. It never gave that from jump. Just like Luther Vandross. 

Ginuwine: Ginuwine... the Bachelor (Oct 8, 1996).
Maxwell: Maxwell's Urban Hang Suite (Apr 2, 1996).
Keith Sweat: Keith Sweat (June 25, 1996).
Prince: Emancipation (Nov 19, 1996).
Donell Jones: My Heart (1996).
Eric Benét: True to Myself (1996).
Dru Hill: Dru Hill (1996).

[Kalifornia.]

Gay self

[I'm Every (Wo)Man]

These are the other male R&B acts he was up against. I feel like he fit right in.
Most of these artists delivered their R&B differently. It was something for everybody back then.
Also the twist gave O-Dog from Menace II Society. If that ain't black/hood (what girls liked back then), then I don't know what is. I don't think Tevin was ever really a heartthrob/ladies man type of artist. It never gave that from jump. Just like Luther Vandross. 

Ginuwine: Ginuwine... the Bachelor (Oct 8, 1996).
Maxwell: Maxwell's Urban Hang Suite (Apr 2, 1996).
Keith Sweat: Keith Sweat (June 25, 1996).
Prince: Emancipation (Nov 19, 1996).
Donell Jones: My Heart (1996).
Eric Benét: True to Myself (1996).
Dru Hill: Dru Hill (1996).

tevin wasn't a "sex symbol" but i def wouldn't put him in the same category as Luther

he was just more of a "cutie next door" tea.

there were def girls and gorls crushing on him

which is kinda why his songs like "can we talk" took off so well and became his signature
u kinda wanted a cutie like Tev asking u that question

sfsfsfssfsfsfsfsf

IMO he def got the "teen heartthrob" treatment in terms of how he was marketed

[I'm Every (Wo)Man]

as funny/odd as it may sound id say Luther was closer to Michael

almost like an "asexual" tea.

especially after mike started making all those adjustments to himself

no "sex appeal" but def an interesting presence which was almost gender fluid .

[ReVonIsMine]

These are the other male R&B acts he was up against. I feel like he fit right in.
Most of these artists delivered their R&B differently. It was something for everybody back then.
Also the twist gave O-Dog from Menace II Society. If that ain't black/hood (what girls liked back then), then I don't know what is. I don't think Tevin was ever really a heartthrob/ladies man type of artist. It never gave that from jump. Just like Luther Vandross. 

Ginuwine: Ginuwine... the Bachelor (Oct 8, 1996).
Maxwell: Maxwell's Urban Hang Suite (Apr 2, 1996).
Keith Sweat: Keith Sweat (June 25, 1996).
Prince: Emancipation (Nov 19, 1996).
Donell Jones: My Heart (1996).
Eric Benét: True to Myself (1996).
Dru Hill: Dru Hill (1996).

tevin wasn't a "sex symbol" but i def wouldn't put him in the same category as Luther

he was just more of a "cutie next door" tea.

there were def girls and gorls crushing on him

which is kinda why his songs like "can we talk" took off so well and became his signature
u kinda wanted a cutie like Tev asking u that question

sfsfsfssfsfsfsfsf

IMO he def got the "teen heartthrob" treatment in terms of how he was marketed

This one time??? I can see if they did this all the time with him like they did with the other teen boys. This was the first and last time they "Marketed" Tevin like this. I feel like this was just a task to cross off the list for his team since he was poppin' at the time, more than "Let's market him in this direction".

[I'm Every (Wo)Man]

These are the other male R&B acts he was up against. I feel like he fit right in.
Most of these artists delivered their R&B differently. It was something for everybody back then.
Also the twist gave O-Dog from Menace II Society. If that ain't black/hood (what girls liked back then), then I don't know what is. I don't think Tevin was ever really a heartthrob/ladies man type of artist. It never gave that from jump. Just like Luther Vandross. 

Ginuwine: Ginuwine... the Bachelor (Oct 8, 1996).
Maxwell: Maxwell's Urban Hang Suite (Apr 2, 1996).
Keith Sweat: Keith Sweat (June 25, 1996).
Prince: Emancipation (Nov 19, 1996).
Donell Jones: My Heart (1996).
Eric Benét: True to Myself (1996).
Dru Hill: Dru Hill (1996).

tevin wasn't a "sex symbol" but i def wouldn't put him in the same category as Luther

he was just more of a "cutie next door" tea.

there were def girls and gorls crushing on him

which is kinda why his songs like "can we talk" took off so well and became his signature
u kinda wanted a cutie like Tev asking u that question

sfsfsfssfsfsfsfsf

IMO he def got the "teen heartthrob" treatment in terms of how he was marketed

This one time??? I can see if they did this all the time with him like they did with the other teen boys. This was the first and last time they "Marketed" Tevin like this. I feel like this was just a task to cross off the list for his team since he was poppin' at the time, more than "Let's market him in this direction".

there really isn't a "one time" to market someone or something

sfnsfnjsfjnsfjnsfnjsfjn

marketing is a constant, consistent thing

these seemingly isolated instances are often just part of a larger strategic effort to "push" a specific image

if you step back and take a look at this instance, and his videos like "Can We Talk", etc. you'll catch a cohesively strategic tea