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[MAY]

Shea Moisture released a powerful ad on Tuesday, which highlights the ways in which the beauty industry often neglects women of color. The commercial has a very simple message to black women everywhere, it?s time to #BreakTheWalls of the beauty industry.

The haircare brand, founded in 1991 in Harlem by Liberian refugees, provides a wide array of products designed to treat natural black hair. The ad, which aired during BET?s ?Black Girls Rock!? depicts black women being forced to find beauty products in the ?Ethnic? aisle of a convenience store.

?We just have been conditioned to go to the corner and find our spot where we?ve been placed,? says one woman via voice over. ?There?s a section called ?Ethnic,? and there is an aisle called ?Beauty.??

The video ends with the predominantly white ?Beauty? aisle breaking away and falling down only to reveal Shea Moisture products in the beauty aisle, too.

?We?re Shea Moisture, and now, we can be found in the beauty aisle ? where we all belong.?

Finally, a black haircare brand that?s unapologetically calling out the way the beauty and haircare industry neglects women of color. It?s been a long time coming.

Watch the empowering commercial in its entirety above.

http://www.huffingtonpost.com/entry/powerful-ad-highlights-just-how-racist-beauty-aisles-really-are_us_57066934e4b053766188d07b?utm_hp_ref=black-voices&;

[MAY]

Shea Moisture slayed for this, expensive ass products.

[Herb.]

[SUPREME]

I was just having a conversation about why beauty companies don't put more minorities in their lotion/cream commercials

We're the one buying the shit. And I personally would take more interest in certain brands if a black person was perched

I only use specific lotions now because my parents put me on. No one educated me on them.

[AIDS!]

I'm a loyal customer
This slayed
Random: Did you guys know the owners of Palmers Cocoa Buttt is white
I find that so weird

[AIDS!]

Omffff at its Liberian heritage
I didn't know
This kinda makes my heart warm up a bit

[Herb.]

I'm a loyal customer
This slayed
Random: Did you guys know the owners of Palmers Cocoa Buttt is white
I find that so weird

I'm not surprised. lol
Palmer's isn't really a Black company to me.
That one product they make just slays for our skin.
the only moisturizer I use

[KING BENTLEY.]

what a great commercial

I've always wondered that

I wonder if Walmart will change the way they do it

it's always that one little corner full of texturize kits for males, just 4 me and assorted cocoa butter products

awesome message

[Glenda]

I'm a loyal customer
This slayed
Random: Did you guys know the owners of Palmers Cocoa Buttt is white
I find that so weird

Not surprised.

The owner of BET is white.

[Herb.]

sucks that they just started this movement.
I recently switched to Garnier Fructis.
and DevaCurl

thought it was just for white ppl but my hair likes it more.

[Glenda]

This was a powerful video. I find myself going straight for the ethnic aisles usually in stores without really giving the whole thing a second thought. Interesting.

[Glenda]

sucks that they just started this movement.
I recently switched to Garnier Fructis.
and DevaCurl

thought it was just for white ppl but my hair likes it more.

!!!!!!!!!!!!!! Garnier SLAYS as well as Tresseme and Finesse (if you're on a budget). 

Lately I kind of just read ingredients and put it in my basket if I like. Whether it happens to be in the beauty aisle or ethnic aisle doesn't really matter. But I'm gonna start paying more attention now and then I'll probably obsess over it. 

[Herb.]

This was a powerful video. I find myself going straight for the ethnic aisles usually in stores without really giving the whole thing a second thought. Interesting.

!!!

that little corner SQUISHED to the very edge all the time.
i usually have to ASK like where the FUCK is it? thats how small they usually are.

it's worse living in a white area. the fucking section vanished over here in Walmart. i was about to fume but I could understand it. there's not many of us walking up in there for them to keep supplying it.

[Glenda]

This was a powerful video. I find myself going straight for the ethnic aisles usually in stores without really giving the whole thing a second thought. Interesting.

!!!

that little corner SQUISHED to the very edge all the time.
i usually have to ASK like where the FUCK is it? thats how small they usually are.

it's worse living in a white area. the fucking section vanished over here in Walmart. i was about to fume but I could understand it. there's not many of us walking up in there for them to keep supplying it.

sdcccd

vxxxx

Having to drive 10 miles for some hair oil and cocoa butter. 

Whew!

[Herb.]

sucks that they just started this movement.
I recently switched to Garnier Fructis.
and DevaCurl

thought it was just for white ppl but my hair likes it more.

!!!!!!!!!!!!!! Garnier SLAYS as well as Tresseme and Finesse (if you're on a budget). 

Lately I kind of just read ingredients and put it in my basket if I like. Whether it happens to be in the beauty aisle or ethnic aisle doesn't really matter. But I'm gonna start paying more attention now and then I'll probably obsess over it. 

I've learned overtime that less is more with my hair. The less stuff I put in it, the more it flourishes and blossoms

I put literally a quarter size amount of leave in conditioner and my entire head is good, soft and moisturized. My hair is very voluminous but it's fine in texture so too much will weigh it down.

Garnier gives me just what I need. But I'll still be purchasing Shea here and there just to support and keep it stocked away somewhere, I like what they're doing and we need these companies to stay in business. Little things like this haircare aisle send a huge message. I'm gllad they realize that.