Ariana Grande?s new album, Dangerous Woman (Republic), which comes out this Friday, is currently expected to do about 150k in album sales and 190k in sales plus streaming in its first week. It will go wide to all services?including Spotify?upon release. Like Meghan Trainor, Ariana is going against the growing trend of windowing. (She has, it's worth noting, dropped a brace of individual tracks, including cuts featuring Nicki Minaj, Lil Wayne, Future and Macy Gray, for Apple-only streaming pre-release.)
Is Team Ariana making the right call by not windowing? The pint-sized diva is managing herself along with her mom, Joan Grande; are they taking a page from the playbook of former manager Scooter Braun, who enjoyed massive Spotify success with Justin Bieber?
Stay tuned for updates.
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