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[JRocka]

2014?s Motion is the last record Calvin Harris will ever put forth.

Times are a-changin, and Calvin Harris is one step ahead. The superstar producer, who has a song titled ?My Way? dropping on Friday, refuses to release any more albums because in the digital age, it?s a singles game, and the importance of streaming singles is key to an artist?s mainstream success.

?Calvin has always been a forward-thinker and believes just releasing singles is the way forward,? a source told The Sun of Harris? tactic. ?Albums don?t sell how they used to and artists are now seeing streaming as the future. Albums are time-consuming and limit artists to cycles rather than having a persistent presence in the charts.

They add: ?Calvin is one of the most-streamed artists in the world so it would make sense to exploit that success.?

Harris?s recent release, ?This Is What You Came For? featuring Rihanna, peaked at No. 3 on the Hot 100. His next release, which is rumored to take aim at ex Taylor Swift, has the potential to top that.

It?s a smart move for Harris to stray away from the traditional album release route, because it allows him to continue pursuing other ventures and focus on one song at a time. This doesn?t necessarily mean fans won?t receive as much music, he?ll just need to regularly distribute songs more frequently to make up for it.

this is pretty smart tbh less expense to make the album and more money when the single takes off...

[D.I.E.G.O.]

Ok

[Wtv]

curious move.
and intrigued with the featture of Friday's new single

[CHOKE]

Oh

Do people buy his albums?

[Vonc2002]

He doesnt need to. I never know why these dj khalids release albums and shit. Its just an album of other people

[yummy]

I think the industry as a whole will be drifting away from albums soon. Our collective attention span is getting shorter by the date and album sales are hitting record lows. I'm not mad at it tbh.

[GRAND]

Good

His last mess wasn't that good anyway, Just release singles continuously

[Zankou.]

I think the industry as a whole will be drifting away from albums soon. Our collective attention span is getting shorter by the date and album sales are hitting record lows. I'm not mad at it tbh.

[leftout]

i thought he only released singles anyway

[Freemala Harris]

I think the industry as a whole will be drifting away from albums soon. Our collective attention span is getting shorter by the date and album sales are hitting record lows. I'm not mad at it tbh.

!!!

I don't even mind all the EPs as well. If anything, they're usually better than full albums bc of how concise they are.

[MAY]

I can see how moving away from albums is good for the industry,
but for me as a consumer I want full bodies of work, especially from my faves.

[Annie]

Yes I think it works for the more dance pop songs, but Kendrick's good kid and Lupe the cool are examples of how the songs actually need eachother to tell a story

[FINE.]

n

Why is this news

Were ppl here for his albums like that?

[Gilgamesh.]

i thought he only released singles anyway

[MelMel]

Can he top This Is What You Came For?