TAYLOR'S FIRST "LOOK"
Taylor Swift?s ?Look What You Made Me Do? (Big Machine) had an explosive first day in the marketplace, earning huge streams and setting the stage for a first week in the range of 550-550k in sales alone, an impressive feat in the streaming era. Could the track surpass this projection?
Tay-Tay?s biggest first week with a single was in 2012, when ?We Are Never Ever Getting Back Together? scored 623k downloads. The lead single from 1989, ?Shake It Off,? bowed with 544k two years later.
The lyric video for "Look" also got a big look, earning 19m YouTube views in 24 hours, a record for lyric videos, breaking the record held by The Chainsmokers f/Coldplay for "Something Just Like This." (As of this writing it's hit almost 26m.) Rather unsurprisingly, it quickly became the #1 trending clip on the video service. It's also Tay's biggest video bow, blowing by the 17m initial views for "Bad Blood."
Stay tuned for more numbers.
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