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[Hatsumomo]

I think that companies will have to be a lot more mindful of what they're putting out.

Like, actually forming some sort of Sensitivity Team to screen mess before it hits the TV. This company just wasted a bunch of money on an ad that no one wants to see.

Even a Black owned company like Shea Moisture came under fire really hard - it was another instance where I felt it wasn't intentional but they definitely earned a lashing. I'm sure they learned from it.

It's just not the time in America's history to just be releasing anything you'd like without really having someone to look at it from every possible angle. Because someone easily could wrap a "this is racist" mess around the commercial and it'd make perfect sense.

White people are freakin' oblivious to a lot of things because they've never had to deal with it. I guarantee you that if a Black person was in charge of approving that ad we never would have seen it.

!!!!

[Buy The Stars✨]

I think that companies will have to be a lot more mindful of what they're putting out.

Like, actually forming some sort of Sensitivity Team to screen mess before it hits the TV. This company just wasted a bunch of money on an ad that no one wants to see.

Even a Black owned company like Shea Moisture came under fire really hard - it was another instance where I felt it wasn't intentional but they definitely earned a lashing. I'm sure they learned from it.

It's just not the time in America's history to just be releasing anything you'd like without really having someone to look at it from every possible angle. Because someone easily could wrap a "this is racist" mess around the commercial and it'd make perfect sense.

White people are freakin' oblivious to a lot of things because they've never had to deal with it. I guarantee you that if a Black person was in charge of approving that ad we never would have seen it.

Not a sensitivity team ... I just feel like everyone is a little too sensitive.  It's beer.  Most of us don't drink that brand anyway but "I'm offended" gorl

[FlowerBomb]

I feel like these types of ads are done intentionally to spark a debate and get free promotion. It's like modern marketing 101 to offend people and raise awareness for a new product.

     

[AIDS]

What do u think they meant by lighter king ?

it clearly says calories

[AIDS]

Y'all didn't think it was odd that the beer only passed by dark skinned people and then stopped at the light skinned girl which cued the caption "sometimes lighter is better"

     

ddddd
Yeah 

Because the glass bottle looks exaclty the same weight as the current one

not the weight of the bottle

[FlowerBomb]

Heineken aren't worried about black business tbh
They're a huge European company that's been around for centuries, their main market are white people.

[LOONA.]

Heineken aren't worried about black business tbh
They're a huge European company that's been around for centuries, their main market are white people.

!!!!

And these methods are tacky but they work. Viral controversy is an easy way to boost brand visibility these days because the girls are always outraged over everything. At the end of the day it's all publicity.

The people they're targeting won't give a damn about who this offends anyway.

We won't be hearing about Heineken's stock dropping like Snapchats. Didn't hear it happening for Shea or H&M either. Yeah the ad or commercial got pulled or whatever the but that isn't putting a dent in their pocket.
     

[FlowerBomb]

Alcohol may be huge with POC, (that's another issue) but this is European brand, a Dutch brand at that 
America isn't that big on alcohol like Europe
You think the local drunk is gonna boycott over something as subvert as this?
I guarantee more than half of these advertisements are in low income black communities with people that won't give a damn.
This is just another form of promo for them tbh.

[FlowerBomb]

and black people ain't drinking no damn BEER

[LOONA.]

I'm not surprised to see an ad in the hood. I'm sure there's a black hair care store around the corner owned by asians who exploit money from people living there but don't bother pouring back money into the community.   

[FlowerBomb]

I'm not arguing, I'm just saying they don't care and it won't hurt them lol

[LOONA.]

So is your argument that Heineken doesn't need/care about Black business - and that their focus is White people...

or is your argument that they just want to release racist ads for fun because they know they'll be no consequence due to Black people in the hood being too drunk to notice.

I'm confused now.

I think his point is they don't really care about niggers

or Nicki's release date     

[FlowerBomb]

Look at all the other big European & American brands recently
Pepsi, Nivea, H&M, Dove...they had backlash for 2 weeks but they're still trading 
It's all promo

Paul MacKenzie-Cummins, managing director of Clearly PR Marketing and Communications, thinks some brands are using race to grab people's attention.

"They're clever people, those who work in ad agencies. They're very skilled and have huge budgets and are under increasing pressure to raise the profile of their client's brand.

"It's an ultra-competitive market and the retail space has never been as competitive as what it is now. They need to do something to get their voices seen and heard."
Screengrab of H&M's website showing a child wearing the hoodie with 'coolest monkey in the jungle'on it

[FlowerBomb]

Black people are not big beer drinkers
What planet are you on? Or are deliberately being obtuse for the sake of a lil back and forth today?

[AIDS]

Black people are not big beer drinkers
What planet are you on? Or are deliberately being obtuse for the sake of a lil back and forth today?

s

I know PLENTY of black people that drink beer