After months of speculation, Victoria's Secret executives confirmed that the 2019 fashion show is canceled.
Stuart B. Burgdoerfer, chief financial officer and executive vice president of L Brands (the parent company of Victoria's Secret) announced the news during a conference call with analysts on Thursday morning, as first reported by Women's Wear Daily.
"There will be more to come as that continues to get evaluated," Burgdoerfer said. "We recognize and appreciate that the communication of the brand, the offerings, the emotional content of Victoria's Secret is obviously an important thing."
"[The show] was a very important part of the brand building of this business and was an important aspect of the brand and a remarkable marketing achievement," he continued. "And with that said, we're figuring out how to advance the positioning of the brand and best communicate that to customers and that's among the things that [Victoria's Secret chief executive officer] John [Mehas] is focused on."
https://people.com/style/2019-victorias-secret-fashion-show-canceled/
