Black artists almost always need to solidify some type of core urban audience first. Then, crossover. Rihanna is the only black superstar I can think of that dominated in Pop first and then worked on securing an Urban base later. As long as Tinashe's label keeps marketing her as a Pop princess with stuff like "Superlove" and "Player", I doubt she will ever do anything. Not to mention, those songs in particular are weak. One even featured Chris Brown. How do you cater to a demographic featuring an artist they don't even support? Bad marketing!
And honestly, girls like Tinashe won't break until Beyonce and Rihanna become washed. These new girls aren't doing anytihng those 2 don't cover across the industry spectrum as far as looks, sounds & performance. That's the only reason Nicki was able to really carve out a lane amongst them -- because she offered something different as a rapper.
Tinashe is very early 2000's with the over the top choreography and generic Pop songs. Her videos would have been like #9 or #10 on TRL.
If I was a Manager, I wouldn't take her on as a client.
Waste of time and dollars.
