Quote from: Young on March 10, 2021, 04:50:49 PM
And I'm sorry but the "too expensive" mess is bull IMO
If labels can fund these rap collaborations then what's the difference?
Look how big KPOP groups are overseas
It's just sad tbh
Rap music is more popular tho, and it's a genre white audiences consume more. When it comes to "soul" music, they tend to enjoy hearing it performed by non-black artists, hence the popularity of Kpop like you mentioned, and the appeal of "blue eyed soul" singers. It's an unstated assumption that black people have a more natural "soul" sound when it comes to music.
Nonblack people doing R&B/Soul music seems more impressive to other audiences. Also, the black population is relatively poorer than other demographics, and don't have as much discretionary money to spend on artists, so labels may not spend too much money to promote a black artist to reach the black community.