I see Alonso's point, and actually thought the same in the beginning. But then again it is a damn BARBIE, who are you fooling. The most vain, diva, sassy toy you can possibly have. Not even a "regular" girl plays with a Barbie, it's particularly made for those type of flashy kids.
Yeah it is less intimidating with a less fabulous protagonist, but it is just not convincing. Unless they introduced a down to earth, cool Barbie. But this Moschino Barbie calls for SASS.